Watch your favourite movie stars perform at the biggest Bollywood awards show of the year
62nd Jio Filmfare Awards
It’s the time of the year all Bollywood fans eagerly look forward! SonyLIV, the complete digital entertainment platform with content for audiences across genres, brings to its users a star-studded night of music, dance, and comedy with the 62nd Jio Filmfare Awards. The platform streamed the entire event on its web and mobile platforms through LIVE TV, giving its subscribers a chance to watch their favourite movie stars in action at the Bollywood extravaganza of the year.
Apart from live streaming the entire event, SonyLIV will also enable full access to the event, performances, comedy acts and much moreas a post-event VOD, living up to its brand promise of ‘We LIV to Entertain’.
With films like Dangal, Udta Punjab, Neerja, and Kapoor and Sons competing for the top honours this time around, the latest edition of the acclaimed awards ceremony was an immersive affair for Indian viewers. The 62nd edition of JIO Filmfare Awards was presented by Jio Digital Life and was co-powered by Johnson’s Baby India and Godrej HIT, and was hosted by Shah Rukh Khan, Karan Johar, and Kapil Sharma. Film stars such as Salman Khan, Alia Bhatt, Varun Dhawan and Tiger Shroff also hit the stage to perform to their popular songs.
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Uday Sodhi, EVP and Head – Digital Business, SonyLIV said,
“The Filmfare Awards is about celebrating the best that Bollywood has to offer. Bylive streaming all theaction from the star-studded event to our users’ screens, we underlined our brand promise of providing the best entertainment to our viewers.”
About SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures
Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.With 27 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans with 20 million hits from highly engaged urban sports millennials and 90 million interactions.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates theSony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.
Sony Pictures Networks India is in its 22nd year in India.