9th February 2017:The country’s most gorgeously situated Gourmet World Music Festival went several notches higher in its 10th edition!
The event saw festival goers from across the country at a weekend to remember and this year was an even grander production with even more amazing memories.
SulaFest partygoers enjoyed a mega-mix of great music, wine, drinks, gourmet food, fashion, shopping, activities and much more at the idyllic environs of Sula’s scenic vineyards!
The festival this year being a 3 day affair – adding Friday dedicated to Indian artists had also added one more stage – the ‘Tropical Stage’. Friday’s highlights wereNucleya at the Atmasphere Stage and Indian Ocean at the Amphitheatre Stage.Sula’s all new musician talent hunt competition “Rise and Shine” contest winners –Anhad and ‘The Tripp’ performed to a thrilled audience.
The Bloc Party from the UK made their India debut and rocked the Amphitheatre Stage on Day 2, Saturday – while Loco & Jam from Germany performed to a haven of fest-goers at the Atmasphere Stage. The Tropical Stage highlight this day was Peter Schumann’s performance.
Amphitheatre Sunday headliner – Infected Mushroom from Israel set the stage on fire! German ensemble Jan Blomqvist & Band created magic at the Atmasphere Stage located amidst the vineyards.
The 10th edition of SulaFest was presented by RAW Pressery. Like Sula, RAW recognizes recycling as an important objective and they used the festival as a platform to raise environmental awareness & conscious engagement. The brand introduced their innovative recycling ingenuities through active art installations - recycling plastic bottles generated at the festival. The plastic bottles collected through the RAWcycleinitiative, will be recycled to make t-shirts, which will be distributed to underprivileged children
In Sula’s aim to become the world’s most sustainable wine producer and with this mindset, SulaFest this year went all sustainable by using only recycled and eco-friendly material for stall and other décor. Only natural material was allowed at the festival making it one of the most environmental friendly events in the world!
Another new addition to the festival this year was the ‘Globe in a Glass’ stall where fest-goers had the opportunity to ‘meet and taste’ with the people behind the various brands from the Sula Selections portfolio. The renowned wine profile Robert Josephwas attending the festival for the first time showcasing his brand Le Grand Noir.
Sula also launched their new Limited Edition Valentine wines at the festival, these being a big hit! Also, a SulaFest 10th edition signature drink ‘ValenSeco’ had been created - a mix of Sula Seco Rose and RAW Pressery cold pressed Valencia Orange juice.
In addition, there was whisky, beer, vodka, liqueur, tequila, sambuca and even bourbon on offer - Jack Daniel’s, Budweiser, Monkey Shoulder, Cointreau, Grant’s, Skyy Vodka, Aperol, Antiqua Sambuca and Jägermeister to name a few!
The festival also welcomed Hershey's premium chocolate ‘Brookside’ on board this year. Fest-goers had the opportunity to try three exotic flavors - Pomegranate, Raspberry & Goji and Blueberry & Acai! The chocolates also paired well with a wide variety of wines.
Brightening up the weekend even further was the SulaFest Bazaar with a selection of fun and funky items for sales.
Adding a sporty element, fest-goers could participate in yoga sessions - and even partake in the ‘SulaFest Run’ to get their energy levels back on track!
As always, SulaFest went out to benefit locally based NGO’s and non-profits. Apulkee(Farmers’ welfare), Sharan (Animal welfare), Hausla (Children welfare), Awhaas(Animal welfare). This aligned with Sula’s long-standing commitment to give back to communities and causes in need
Celebrities, socialites and industrialists spotted over the weekend were Kabir Bedi and Parveen Dusanj, Vineet Jain, Sapna Bhavnani, Aparna Badlani, Kim Sharma, Anjana Sukhani, Narendra Kumar, Arjun Khanna, Prahlad and Mitali Kakkar, Ranvir Shorey, Sonnalli Seygall, Vikram Raizada, Cecilia Oldne, Kelvin and Andrea Cheung, Malini Agarwal, Mona Juneja, Santino Morea, Dinesh Vazirani andMayank Ruia to name a few!
Speaking about SulaFest 2017, Cecilia Oldne, Global Brand Ambassador and Vice President - Marketing, Sula said, “Cheers to 10 years! What a beautiful weekend and what an amazing crowd! See you back next year!”
Raimund Imo, Festival Director of SulaFest 2017 on the success, added, “What an incredible weekend this has been! The vibe has been electric with thousands of fest-goers and the best line up so far! We could see that people had the time of their life! All of us have been touched by the joy spread around. Next year, we embark on the beginning of another decade of SulaFest and we promise that we will have even more surprises for you in store then!”
Anuj Rakyan, Founder and Managing Director – RAW Pressery says, "Being a part of SulaFest this year has been an amazing experience for us. Good vibes and the flowing energy resulted in a great celebration of music, art and food. We loved our interactions with the festival goers and were heartened with their response especially around our newly launched Tender Coconut Water and our RAWCycle recycling initiative – both introduced at this year’s festival. Our aim to recycle all PET waste at the festival into wearable apparel was very well received. At RAW Pressery, we are strong believers of healthy living and a wholesome lifestyle and I was extremely elated to see this spirit resonate throughout the three days.
The brand's philosophy – ‘ALL GOOD. NO BAD.’ was effortlessly integrated into the SulaFest spirit and we look forward to more integrations going ahead.”
LINE-UP – STAGE-WISE:
Amphitheatre Stage Line-up: BLOC PARTY (UK - India debut at SulaFest 2017)INFECTED MUSHROOM (Israel), AFRO CELT SOUND SYSTEM (UK - India debut at SulaFest 2017), DUBIOZA KOLEKTIV (Bosnia - India Debut at SulaFest 2017,SWINGROWERS (Italy - India Debut at SulaFest 2017), INDIAN OCEAN (India), DONN BHAT + PASSENGER REVELATOR (India), THE FANCULOS (India), THE SKA VENGERS(India), YOUR CHIN (India), THE RAGHU DIXIT PROJECT (India), DHRUV VOYAGE(India), KABIR CAFÉ (India), CHHABB (India), HILIGHT TRIBE (France), SAX MACHINE(France, US), ZOYA (India)
Atmasphere Stage Line-up: NUCLEYA (India), LOCO & JAM (UK), JAN BLOMQVIST & BAND (Germany - India Debut at SulaFest 2017), DANA RUH (Germany), NICO STOJAN (Germany), WOUTER DE MOOR (Netherlands), BIT OF BOTH (India), TEJAS BELKOND (India), AYESHA PRAMANIK (India), SHAUN MOSES (India), MURTHOVICH(India), ERNESTO ALTÉS (Spain), IGOR MARIJUAN (Spain), PRIYANJANA (India)
Tropical Stage: (Electro-acoustic music): SPACEJAMS (India), LIKWID (India),ANEYELATOR (India), SHY-O (France), CHRIST BURSTEIN (Argentina), WHATEVER WITCH IS (France, US), PETER SCHUMANN (Germany), KTO (Russia), LOOPKIN(France), M.MAT (France), DADA DISCO (France), BABA ROBIJN (Netherlands),RANJIT ARAPURAKAL (US), AJAY JAYANTHI (India), GUTO (Brazil), VICTORIA BOURKE(UK), SIMON SAX (Austria), LALIT RAWAT (India)
About Sula Vineyards:
Sula Vineyards is by far India’s first choice in wine. Their award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported throughout the world. Sula is on track to sell a million cases of wine in 2016.
Sula is also a pioneer in India’s wine tourism opening the country’s first winery Tasting Room in 2005 and first vineyard resort, Beyond by Sula, in 2007 – and Sky Villa in 2016. With over 230,000 visitors last year, Sula is one of the most visited wineries in the world and the #1 spot where Indians first taste wine.
Sula Vineyards recently won the prestigious Drinks Business Award 2016 for the ‘Best Contribution to Wine and Spirits Tourism’! This is the first time an Indian company has won a Drinks Business Award.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture and support the local rural economy. Sula is well on its way to becoming one of the world’s most sustainable wine producers.
In addition, the company is also a leading wine and spirits importer, with Sula Selections, a portfolio of prestigious brands like Remy Cointreau, Hardys, Cono Sur and Asahi. For information on the entire Sula brand portfolio, visithttp://ift.tt/2glc5js
About RAW Pressery:
Raw Pressery, founded in the year 2014, is India’s largest cold-pressed juice brand. Incorporated as a part of Rakyan Beverages Pvt. Ltd., Raw Pressery is a vertically integrated company with in-house capabilities - in farm-produce procurement, processing, manufacturing, cold chain logistics, warehousing & distribution. It is the only Indian company to use the globally acclaimed revolutionary HPP technology which ensures fresher, safer and healthier food products with stable shelf life. The brand’s portfolio with over 21 different blends comprises of fruit juices, smoothies, nut milks, booster shots and hydration essentials. www.rawpressery.com
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