The hotel chain Meliá plans to open at least 23 hotels this year as part of its expansion plans. Six will be opened in the Asia-Pacific region, with inaugurations planned in Vietnam, China and Indonesia.
The Vice-President and CEO of the group, Gabriel Escarrer, said that the company will continue the pace of signings and new openings this year, after several years during which it has opened between 20 and 30 hotels a year, which represents one new property every two or three weeks.
Six new hotels will be opened in Latin America and the Caribbean. They will include the Gran Meliá Nacional Río de Janeiro, which is looking to revolutionise the luxury hotel market in the Brazilian city and which will be open soon. In Europe, Meliá will also open another five hotels, three in Spain, whereby strengthening its commitment to major cities and urban destinations that are oriented towards leisure.
The group is also planning to open three hotels in the Middle East: one in Doha, one in the Maldives and the ME Dubai, which will open in December and which was designed by the architect Zaha Hadid. Meanwhile, in Africa, it will open another three establishments, in its first foray into the holiday segment, in Morocco, Cape Verde and Tanzania.
The company has also announced the signing of two new hotels, which will open in 2019. The first will represent Meliá’s debut in The Netherlands, with a 328-room property in Amsterdam. The second will be located in Terminal 3 of the Paris-Charles de Gaulle airport and is the result of the hotel chain’s agreement with the French group ADP, which manages the airports in the French capital.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) across more than 40 countries and 4 continents, under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf and the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America and the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, These qualities have strongly contributed to its reputation of being the Spanish Hotel leader in the Corporate sphere (Merco Ranking) and one of the most attractive to work worldwide.
About Outbound Marketing
Outbound Marketing Privale Limited (OMPL) was setup in 2002 in response to the growing demand for new market approaches, cost effective distribution solutions and revenue development. Our current clients include International Hotel chains such as Sun International’s Discover Africa’s Wonder, ACCORHotels, Onyx Hospitality and Rotana Hotels. OMPL was appointed as the affiliate office of CWW in 2003.