February 7, 2017 (Mumbai): After successfully introducing Indian audiences to shows from Turkey and Ukraine, Zindagi, famous for bringing the best of finite drama series from across the globe to viewers in India, is all set to launch “Descendants of the Sun”, an award winning Korean show for the first time on Indian television. The blockbuster Korean drama will also be available live on Zindagi on dittoTV, February 8 onwards. The series has won numerous awards on Korean and international platforms, and will now add to the wide bouquet of shows that dittoTV offers its subscribers.
Zindagi with its diverse and differentiated content has built a strong core fan base who, with dittoTV, have the option of also tuning into these shows anytime on the go.
‘Zindagi with its diverse and differentiated content has built a strong core fan base, as it gives them the opportunity to explore content from beyond the US and UK. Keeping in mind the evolving preferences of viewers, dittoTV offers a wide variety of channels across genres that cater to the diverse content preferences of its subscribers. We are excited to bring to India Zindagi’s first Korean show, “Descendants of the Sun” on dittoTV, enabling viewers who are constantly on-the-go to watch their favourite programs live’, said Ms. Archana Anand, Head of Digital, India - Z5 Business.
The heartwarming story line of “Descendants of the Sun” is sure to resonate with the Indian youth, who form an important part of dittoTV’s subscriber base. The trend of finite TV series, a format that Zindagi is well known for introducing to the Indian audience, is gaining momentum amongst viewers. dittoTV will enable them to keep up with the engaging plot twists of the show on their handheld devices, even when they do not have access to a television set.
dittoTV subscribers can catch this new primetime show from February 8th, Monday to Saturday at 8 PM on their Android and iOS phones or any other internet connected device. The subscription charges start from INR 20 per month.
About ittoTV:
dittoTV is the OTT platform of Zee Digital Convergence Limited (ZDCL), which is the digital media arm of one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers live streaming access to live channels including the entire Zee network bouquet, Sony, SAB TV, Aaj Tak and BBC. Subscription charges start from INR 20 for one month. Users can also access content by visiting www.dittotv.com
#BeesKaTV, #DeshKaT
About Zee Entertainment Enterprises Limited (ZEEL
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi
film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available on http://ift.tt/1uJ9hJf
About Zindag
Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives that unveil universal emotions.
At Zindagi, every show is not just a story but a reflection of life experiences. Each story is not only beautifully crafted but also delivered with impeccable direction and utmost sensitivity in terms of treatment and portrayal of the characters. Audiences relate to these endearing and powerful characters and index it to their own life journey savoring every moment.
The channel's positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word Zindagi. Across the world, life is a finite procession of moments and it’s important that we live each and every one of them. That’s the top line of the channel, literally.
Zindagi is the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. The combined heritage and influence of Zee Entertainment Enterprises Ltd as a leading global media conglomerate ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment.
