Bangalore, 22nd January, 2018: Everyone today is battling a hectic lifestyle and asks pertinent ‘how to’ questions – How to juggle a jam-packed schedule? How to make time for exercise? How to eat a balanced diet? And many more. But amidst these myriad questions, we miss a pertinent one - How do we make more time for our family?! Britannia Good Day, India’s leading cookie brand realises this context and kicks-off 2018 with a first-of-its-kind campaign – The Great International Family Holiday.
Britannia Good Day, the ‘smile’ cookie is geared to make sure that the ‘Smile More for a Good Day’ caravan which kick-started last year, on-boards more people as it continues on its journey. Staying true to the brand’s purpose of spreading optimism and cheer, Britannia Good Day has christened 2018 as the Year of Smiles. The brand is all set to ensure that the year is packed with initiatives for consumers that will bring alive everyday Smile More moments.
While most of us acknowledge that nothing is more important than our family, changing times and a hectic pace of life could impact time spent with family. Though weekends are ‘catch up’ time with immediate family, there is an increasing disconnect between extended families with whom lovely childhood memories are shared. The campaign is aimed to bring together near and dear ones, be it family or friends, to take time out for a holiday, and relive old memories and moments and come back rejuvenated and with many smiles.
The Great International Family Holiday rolled out in early January is the first ambitious campaign under the aegis of The Britannia Good Day ‘Year of Smiles’. The initiative promises to sponsor 60 families/groups of friends, for an all-expenses paid holiday to international destinations. All that one needs to do is grab a packet of Good Day, SMS the lot no. mentioned behind the pack to 725918888 and stand a chance to be one of the lucky winners to take his/her family.
Ali Harris Shere, VP, Marketing, Britannia, said, “Good Day embodies Smiles and we are delighted to embark on the Year of Smiles with the exciting Great International Family Holiday campaign aimed at bringing smiles amongst families and friends. Balancing hectic schedules and making time for our family is an everyday struggle, with family usually taking a back seat. This gave brand Good Day an opportunity to revive that bond - a vacation with your loved ones, to relive those splendid old memories, make new ones, and bring on some more ‘Smiles’.”
So, do you wish to fly off on a vacation with your family to bond with them and create a lot of happy memories and smile moments? Take a pick of your long-lost cousins, grandparents or other family members and go on an exciting Smile voyage together with them. Kick-start your 2018 on a happy note as Good Day believes #HolidayTohBantiHai !
Britannia Company Profile
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 8500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favorite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 4 million retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution.
Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.
Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body.
The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product. The Foundation works through Public Private Partnerships with both Governments and NGOs.
Brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few.
Britannia believes that ‘Taste & Trust’ are its sobriquet and will constantly endeavour to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!