Usha International to unveil a curtain raiser of the sustainable fashion label ‘Usha Silai’ in collaboration with IMG Reliance at Lakme Fashion Week 2018

I write to you on behalf of Usha International, India’s leading manufacturer of sewing machines, fans and home appliances, will launch a curtain raiser of a sustainable fashion label Usha Silai in collaboration with IMG Reliance, through a powerful fashion forward  initiative #ReimagineFashion. The initiative aims to empower women in rural areas with skills and resources to create clothes and accessories that can be retailed in the urban fashion market.  
Along with this mail please find attached the press release and spokesperson's profile for your kind perusalDo let us know if this will be of interest and we can explore an interaction opportunity with Dr. Priya Somaiya, Executive Director, Usha Social Services and Jaspreet Chandok, Head of Fashion, IMG RelianceAlso if we can look at any other editorial opportunity like an Industry feature or a brand feature. 

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