OPPO Mobiles, The Selfie Expert & Leader, launched their brand-new offering OPPO F5 today in Mumbai.

OPPO Mobiles, The Selfie Expert & Leader, launched their brand-new offering OPPO F5 today in Mumbai.On the sidelines of this event, OPPO announceda new brand slogan - 'The Selfie expert and leader' consistent with its accomplishments in the Indian market. With its presence in 28 global marketplaces, now OPPO products and service are appreciated and widely experienced by over 20 crore young consumers across theglobe. The F5 is the brand’s first FHD+ full screen display model in India, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality.

OPPO also announced a new brand ambassador, youth icon and Bollywood superstar– Sidharth Malhotrawho would be joining the current ambassador - Deepika Padukone. Both Sidharth Malhotra and Renowned Photographer – Rohan Shrestha shared their own selfie experience with OPPO F5 during the event.

At the launch event, Sidharth Malhotra, OPPO’s new brand ambassador said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I.Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Indian youth and the trend – Selfies.”

Mr. Will Yang,Brand Director, OPPO India said, “OPPO is thankful to the Indian consumers for their acceptance of us as 'The Selfie Expert'. We are the first brand to provide Selfie focused devices and master the art. Thus, we have been continuously leading the category and this revamped slogan is a representation of our position in the Indian market. We are also very excited to have Sidharth Malhotra on board who embodies the characteristics of OPPO as a brand perfectly – youthful and fashionable. With Sidharth’s support, we hope to help our consumers realize the magic of Selfie Expert F5 and click perfect Selfies.."

The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones. More than 20 crore young people are using OPPO phone globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth:,Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Indian market. The brand employs local staff (over 99% Indians) and offers customized products for the Indian audience that are manufactured in India. It is focused on offering a perfect and excellent Selfie Experience to the Indian youth.

The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category.. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Indian market.

The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39%). According to Counterpoint: OPPO F3 leads the INR 15k – 30k price segment in India, captured 24.2% of the sales the recent quarter (April-June 2017).

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