OPPO also announced a new brand ambassador, youth icon and Bollywood superstar– Sidharth Malhotrawho would be joining the current ambassador - Deepika Padukone. Both Sidharth Malhotra and Renowned Photographer – Rohan Shrestha shared their own selfie experience with OPPO F5 during the event.
At the launch event, Sidharth Malhotra, OPPO’s new brand ambassador said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I.Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Indian youth and the trend – Selfies.”
Mr. Will Yang,Brand Director, OPPO India said, “OPPO is thankful to the Indian consumers for their acceptance of us as 'The Selfie Expert'. We are the first brand to provide Selfie focused devices and master the art. Thus, we have been continuously leading the category and this revamped slogan is a representation of our position in the Indian market. We are also very excited to have Sidharth Malhotra on board who embodies the characteristics of OPPO as a brand perfectly – youthful and fashionable. With Sidharth’s support, we hope to help our consumers realize the magic of Selfie Expert F5 and click perfect Selfies.."
The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category.. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Indian market.
The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39%). According to Counterpoint: OPPO F3 leads the INR 15k – 30k price segment in India, captured 24.2% of the sales the recent quarter (April-June 2017).