SANLAM CAPE TOWN MARATHON TO BE HONOURED WITH 2017 AIMS GREEN AWARD


Wednesday 1 November 2017
The global distance running organisation, the Association of International Marathons and Distance Races (AIMS) are pleased to announce the Sanlam Cape Town Marathon will receive the 2017 AIMS Green Award. The award which recognises excellence in environmental practice will be presented to the South African race at the fifth annual AIMS ‘Best Marathon Runner’ (BMR) Awards Gala to be held in the birth place of the Marathon in Athens, Greece on Friday 10 November 2017.
Candidates for the AIMS Green Award are judged on the impact the race has had on promoting environmentally friendly practices in marathon events, how volunteers contribute to the success of the project and the ability for the race to educate younger generations about the benefits of sport and environmental protection.
The two other shortlisted races were the Vodafone Istanbul Marathon (Turkey) and the SwissCityMarathon from Lucerne (Switzerland). The Award, in its fifth year, received applications from around the world, showing that environmentally sustainable practices are becoming more prominent in AIMS member races.
The Sanlam Cape Town Marathon has placed environmental policies at the heart of their event. For the 2016 event, the entire carbon footprint was measured and offset leading to climate neutral certification and IAAF Gold Label Status.
Measuring the carbon footprint of the race included the transport (by air and car) of athletes. In total, 331 tons of CO2e was offset by supporting three local South African charity projects – Wonderbag, Reliance Compost and Basa Magogo*.
By benchmarking against leading international city marathons, the Sanlam Cape Town Marathon has pledged to become a leader in sustainability initiatives for years to come. An extensive environmental and waste management plan has been created with many ambitious targets such as achieving a zero waste to land-fill policy, which was achieved in the 2017 race.
These actions all come under the banner of ‘Run4Change’, a legacy program that supports the following five pillars; sustainability, development, charities, health, development and peace.
Janet Welham, Race Director of the Sanlam Cape Town Marathon comments; “We are delighted to receive this award. Our aim is to be a global leader in sustainability. Hopefully we can be an example to others as to how to achieve zero waste to landfill and how to measure ones carbon footprint, how to reduce it and how to become a climate neutral event. We would like to thank AIMS for recognising our efforts with this award.”
Paco Borao, President of AIMS commented: “The Sanlam Cape Town Marathon is a wonderful example of a race that has placed sustainability at the heart of their event. Their plans for the future are very exciting. I look forward to welcoming them to Athens, the home of the marathon to receive their award.”
*For more information on the charities supported by the Sanlam Cape Town Marathon, please visit their websites;

- Sanlam Cape Town Marathon – http://ift.tt/29bhWGi
- Wonderbag - http://ift.tt/2djm1cp
- Reliance Compost - http://ift.tt/2dapvOW
- Basa Magogo - http://www.nova.org.za/projects/basa-magogo.php
About the AIMS Green Award
AIMS has been honouring races with the AIMS Green Award that have shown exceptional work in this area since 2013. However, AIMS intention is not only to honour ‘environmental initiatives’ of its members, but also to help them improve their races, in terms of good environmental practices during their marathon events. To this end, AIMS in collaboration with the Institute Team for the World Environmental Alliance 2004+, a scientific non-governmental not-for-profit organization headed by Mr. George Kazantzopoulos, former Member of the IOC Sport & Environment Commission, has established a set of environmental guidelines, in line with the IOC Olympic Movement’s Agenda 21**, over and above the creation of the AIMS Green Award.

About the AIMS Best Marathon Runner Award Gala
The purpose of the BMR Award Gala is to:
I.          Announce and honour the best male and female Marathon runners of the year through the AIMS BEST MARATHON RUNNER (BMR) Award.
II.         Recognise and honour exceptional Marathon figureheads and personalities for their contribution to the development of the Marathon movement.
III.        Publicise and promote the best practice and initiatives of AIMS members (435+ race organisers) through the establishment of special environmental and social awards.
IV.        Enhance the role, programs and services of AIMS.
The event will be staged in Athens, Greece on Friday 10 November 2017 and is co-organised with the Hellenic Athletics Federation (SEGAS), ‘Athens Marathon. The Authentic.’ and the Region of Attica, held under the kind sponsorship of the ‘Greek National Tourism Organisation’ and ‘Athens International Airport’.

About AIMS
AIMS is a member based organisation and since being established in 1982 has grown to a membership of more than 435 of the world’s leading distance races, from over 114 countries and territories. AIMS Members come from every continent on the planet and include the ‘Athens Marathon. The Authentic’ formed on the legend of Pheidippides, the Greek soldier-runner who ran from the town of Marathon to Athens in 490 BC to announce the Persians had been defeated in the ‘Battle of Marathon’. Other AIMS members include many of the world’s greatest distance races in history such as the Beijing, Berlin, Boston, Chicago, Comrades, New York, Paris & Tokyo Marathons. The three key objectives of AIMS are:

  1. To foster and promote distance running throughout the world
  2. To work with the International Association of Athletic Federations (IAAF) on all matters relating to international road races.
  3.  To exchange information, knowledge and expertise among members of the association

For further information on AIMS please visit http://ift.tt/2eRQafQ.
** About the IOC Olympic Movement’s Agenda 21
Agenda 21 was established in June 1992 at a meeting of the United Nations Conference on Environment and Development (UNCED) as a plan of action for the introduction of sustainable development in the 21st century
In 1999 the Olympic Movement (OM) adopted Agenda 21: Sport for Sustainable Development. Based on the UNCED model, it lays down a clear pathway for sustainable development throughout the sporting world. Stakeholders include International and National Sports Federations, National Olympic Committees, Organising Committees of the Olympic Games (OCOGs) and Youth Olympic Games (YOCOGs), sponsors, government partners, the sporting goods industry, athletes, youth and the media.
The starting point for The Olympic Movement’s Agenda 21 is that national approaches and policies on sports and environment should recognise that athletes need a healthy environment in which to train and perform at their optimum. In addition, the document embraces the three tenets of sustainable development: Improving socioeconomic conditions, conservation and management of natural resources and strengthening the role of major groups such as women, young people and indigenous people.
For further information, please contact:    
Peter McLean, Director of Public Relations
Association of International Marathons & Distance Races
C/o PMPR Excellence Ltd,
Windsor House, 15 Kirklee Terrace,
Kelvinside, Glasgow, Scotland, G12 0TJ
Mobile:00-44-(0)-774-037-1909
Email: 
peter@prexcellence.com

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