Pernod Ricard expands their imported wine portfolio in India
Pernod Ricard India brings fresh energy and vibrancy into the wine category with the launch of their Spanish wine, Campo Viejo, in the country. Pioneering the richest expression of Tempranillo grapes, Campo Viejo is the No. 1 Rioja brand in the world and is synonymous with innovation, expressiveness, color and vibrancy, that the Rioja region of Spain, is renowned for.
In a unique and engaging evening at the Bomba
y Art Society, Campo Viejo brought alive its deep connection with celebrating expression, vibrancy and philosophy of ‘Live Uncorked’ through many forms of art. To further give this philosophy a connection with India, Campo Viejo brought on board the versatile and vibrant Bahaar Dhawan Rohatgi to bring alive the philosophy of ‘Live Uncorked’ who in turn designed the bar as an art piece.Commenting on the launch, Jagbir Sidhu, Vice President, Marketing, Pernod Ricard India,said, “We are proud to present Campo Viejo, as the latest addition to our portfolio of wines in India. India is an emerging wine market and there is a huge opportunity to grow. Campo Viejo is the No.1 Rioja wine globally and No. 1 Rioja wine in the UK, Canada, and Germany etc. In the UK, it is also the No.1 Spanish wine. We want to make sure we have a big footprint in India with the right brands and believe that Campo Viejo will play an important role in this ambition. This as an exciting phase for us and we are confident that not only will Campo enhance our connection with the fun loving, experimenting, modern yet evolved Indian consumers, but will also set a new benchmark in the wine category in India.”
Pernod Ricard India announced the launch of two variants of Campo Viejo in India - Campo Viejo Tempranillo, the best expression of the Rioja Tempranillo and Campo Viejo Blanco, which is a blend of Tempranillo and Viura grapes.
Speaking on the occasion, Federico Lleonart, Global Brand Ambassador, Campo Viejo, said, “At Campo Viejo, we express ourselves through our wines in the same way an artist expresses themselves through their work. Winemaking is truly an art form; both artist and winemaker start with a blank canvas and through extensive craftsmanship, experimentation and dedication, masterpieces are created. It was great to see art and winemaking come together before us and what better way to celebrate the start of something new but through bringing alive this idea!”
The wines will be available across 5 Star Hotels, premium restaurants & liquor stores in Delhi, Mumbai and Bangalore.
Hashtags for social media platforms: #LiveUncorked and #StreetsOfColour
Download link for Hi-res images
http://ift.tt/2qyvsXv
http://ift.tt/2qyvsXv
About Campo Viejo
Campo Viejo is a flagship Rioja winery and is the no.1 Rioja wine brand in the world*. Ever since two local winemakers – Beristain and Ortigüela – created the first vintage in 1959, Campo Viejo represents the expressiveness, colour and vibrancy of Rioja.
The Rioja winemaking region is situated in the north of Spain, in the heart of the Ebro valley. It’s the most important Spanish wine region and in its heart lies Campo Viejo. Campo Viejo’s winemakers work hard to ensure that Campo Viejo wines are the very best expressions of contemporary Rioja, conveying the vibrancy of the region in a way that is in keeping with the expressive, fruit-driven style which today’s wine drinkers are actively seeking.
A multi-award winning and sustainable winery, Campo Viejo has a love and respect for the land and its winemaking heritage. Committed to environmentally-friendly winemaking practices, Campo Viejo was the first Spanish winery and one of the first wineries in the world to be certified Carbon Neutral®.
About Pernod Ricard India:
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.