Mumbai, 12th May 2017: Leading Digital Entertainment Company Pocket Aces has launched the original soundtrack album of their most successful web series ‘Little Things’. The entire album, for the first time, will now be available across several premium audio platforms such as Saavn, iTunes, Spotify, etc.
With over 17 million views and 35 million reach, Little Things is one of the most popular web series of all times. It crafts a story of a young couple living-in together and their daily ups and down. The series beautifully showcases that the crux of life and of relationships is not made up of big events but rather of the little things. The couple, played by India’s leading digital stars Dhruv Sehgal & Mithila Palkar, immediately struck a chord with audiences.
The original soundtrack of Little Things, Song for Survival, composed by Neel Adhikari, was as loved as the series. Sharing his experience on creating the music, composer Neel Adhikari says, ‘’It’s the little things that make the big differences. This show really lived up to its name not only in front but also behind the camera. It was more than just fun working on the soundtrack because this kind of narrative is unique where subtleties rule and sweeping dramatic curves don’t exist. As a result we have a fresh, organic score filled with many acoustic instruments. It’s real and does not have an artificial feel.’’
‘’We’re excited to launch the music album of Little Things and make it available on over 800 platforms globally. In fact, we weren’t initially planning to create a music video for the series, but we created on for the title track “Song for Survival” since the audience loved it so much! We are also working on the Season 2 of Little Things – the audience can’t wait, and neither can we. It’s going to be even bigger, while still retaining its freshness and relatability.’’ said Aditi Shrivastava, co-founder, Pocket Aces.
Pocket Aces is the creator of some of the most popular content for Indian audiences on the internet today. The company reaches 25 million people on a weekly basis across its social properties, and the most recent report by video analytics firm Vidooly put FilterCopy as the 3rd largest video creator on Facebook in the month of March 2017.
About Pocket Aces
Pocket Aces is one of the fastest growing digital entertainment companies in India today. The company conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). Pocket Aces does over 60 million views and reaches over 40 million people monthly through its distribution channels. The company has become the digital company of choice for Indian advertisers and is delivering clutter-breaking content at scale to 100+ advertisers. Pocket Aces uses data analytics extensively to create and analyze content, understand audiences, and optimize distribution and marketing spends.
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