National; May 04, 2017: Snapdeal, India’s largest online marketplace, has added new features on their Android app. The revamp has been done to add more personalized content and product recommendations; making the consumer’s experience faster and more relevant, in line with their past buying behavior and persona.
The additions have not just been given a more aesthetic and contemporary look to align with Snapdeal’s Unbox Zindagi branding, but also help aid the consumer journey by offering curated content in a swiftly consumable manner.
The upgrade adds significantly to the app’s user-friendliness in the following key ways:
§ Content on homepage is easily and quickly consumable in less than 60 seconds to help consumer make informed choices§ Carefully curated products, primarily focusing on fashion & lifestyle, electronic gadgets and home & furnishing categories – customers get to discover interesting, unique products and shopping ideas
§ Personalization - Based on user's past and current behavior, the machine learning algorithms identify user’s interests and intent, thereby recommending most relevant products and content.
§ Quick frequency of change – Curated content is refreshed frequently to ensure users find relevant information at all possible exploration touch points
Speaking on the development, Rajiv Mangla, Chief Technology Officer, Snapdeal stated, “Our endeavor at Snapdeal is to ensure that our users get the fastest, most reliable and relevant experience at all times. The app upgrades are an extension of that vision and we will continue to add more features to suit the on-the-go lifestyle of our customers.”
About Snapdeal:
Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 65 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
For further information visit: www.snapdeal.com