28th EDITION OF THE ‘NEW WAVE PAITHANI FESTIVAL’ ALL SET TO SPELL ITS MAGIC WITH BESPOKE ART

·         Renowned Calligraphy Artist Achyut Palav’s bespoke art on Paithani saree for the first time

·         Live demonstration of ‘Bespoke art’ on inaugural day

·         Well known Marathi actress Amruta Subhash and Diplomats from Foreign consulates will be present on Inaugural day

·         Artists across the country will showcase different forms of art work to make unique art piece of paithani fort ‘Paithani goes Bespoke’, an initiative of New Wave Paithani

·         Exhibition at Ravindra Natya Mandir , Prabhadevi from 4^th Oct – 8^th Oct 2017

Mumbai 2nd Oct 2017:

 Year after year the festival has grown in leaps & an age old handloom bounds; the 28th year is no different. From being just an exhibition to a festival full of various hues, colours, intricate work and designs & trends, this annual event today spans across five days, where thousands flock to in order to have a glimpse of unique bespoke art work on Paithani sarees by artist across the country. Well known marathi actress Amruta Subhash andDiplomats from foreign consulates will be present at the inaugural ceremony of ‘New Wave Paithani’. This year, at the latest edition of New Wave Paithani Festival, Paithani sarees will be given unique touch of bespoke art work which promote regional culture and different forms of art on paithani saree through the initiative ‘Paithani goes bespoke’.

“The silk yarn is woven in such a way that the sari shows a kaleidoscopic effect as it catches the light. It usually takes a master weaver an entire day to weave just an inch of this material. A single sari can take a year and a half to complete. This year, we are taking this a step further with ‘Paithani goes bespoke’, we are creating Artistic Paithani Sarees with artists across the country which will be further auctioned in near future”, explains Sannidha Bhide, Festival Director, New Wave Paithani.

On the very first day of the exhibition,well known calligrapher artist Achyut Palav will host Live demonstration of ‘Bespoke Calligraphy art’ on Paithani Saree. Calligraphy Artist Sapna Chaudhari will also assist him. Achyut Palav is one of the foremost names in Indian calligraphy today. While speaking about Bespoke art on Paithani Saree Achyut Palav said “I have respect for the traditional creations, they are of timeless beauty. At the same time art that is ever evolving, inspires me to blend the contemporary styles with the classic designs. New creations on traditional medium & vice versa is something I love to experiment with.”

On display will be a wide colour range to choose from for the most preferred colours are ochre, red lavender, violet, purple, magenta, peacock blue and parrot green along with latest trendy colours like whites, pearl pink,  pastels, off-whites, greys and blacks. These sarees are majorly known for their intricate and well-laid-out embroidery with liberal use of motifs which have local names such as bangdi-mor (peacock in ring), poppat-maina (parrot-mynah), huma-parinda (pheasant), tara (star), anarvel (pomegranate creeper flower), pankha (fan), rui-phool (cotton bud), kalaspakli (petal), chandrakor (moon), narli (coconut) and Ajanta lotus. It will thus exhibit more than 250 novel, exclusive traditional and designer Paithani Sarees exclusively sourced for this exhibition. The high-end sarees ranges from Rs. 7000 till 2.5lacs.

The five-day New Wave Paithani Festival also offers 40 various exhibiters from across the country offering different materials, accessories, hand-made bags, clutches and purses and different Handloom Sarees like Chanderi, Maheshwari, Orisa Silk, Banarai, Kantha, Kosa, Ilkal, Rajasthani, South Silk, Kolkata, Kashmiri and much more. There will be stalls of various NGO’s too.

The New Wave Paithani Exhibition was founded by the Late. Saroj Dhananjay in 1989 with a vision to create a clean direct market for Paithani sarees for weavers of Yeola, a town in Nashik, Maharashtra. Paithani is a handwoven saree which came into existence hundreds of years ago at Yeola - hometown of traditional Paithani Sarees. She planned on doing this by hosting an exhibition ‘New Wave Paithani’, on annual basis in Mumbai. Hope this festival helps in reaching out to buyers and helps them in identifying genuine paithani sarees from the powerloom products available in the market.

What: 28th edition of ‘New Wave Paithani Festival’ When:  4th Oct – 8th Oct 2017, 11am – 8pm

Tweet

Subscribe to receive free email updates: