BookMyShow statement on Diwali blockbuster releases

Ashish Saksena, COO-Cinemas, BookMyShow says, “Secret Superstar has received some excellent reviews during its special screenings and it’s opening a day before Golmaal Again, which should give it a head start and a tremendous opportunity to develop and amplify word of mouth which will contribute significantly to the film’s success. 
Golmaal Again is yet to fully open its advance sales but it is definitely expected to take a massive opening. It’s definitely a highly awaited instalment of this zany movie series. The trailer promises that the film will be one of the biggest entertainers of the year and that laughter, fun and joy will be aplenty. The film is already enjoying an extremely high approval rating on BookMyShow with 96% people voting that they will certainly watch this Rohit Shetty directed laughter riot.
Mersal has received positive reviews and an above average rating. It’s a typical revenge drama and we expect it to have atleast a 2 week clear run owing to Vijay’s tremendous fan following, coupled with the Diwali holidays. The Telugu version ADIRINDI has been pushed to a Fridayrelease. Even though it’s advance bookings opened late, but the momentum has now quickly built and the bookings are in full swing. On BookMyShow, Mersal has already sold lakhs of tickets and we expect this run rate to continue. 
To celebrate these Diwali releases, BookMyShow is back with its Blockbuster Week until October 22nd, where in fans can avail massive discounts while booking tickets on BookMyShow.”

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