“The blanket of toxic air over Delhi in the winter of 2016 is not a very fond memory, and it is that time of the year again. According to Centre of Science and Environment, the smog last year was the worst in 17 years. Government and air purifier manufacturers are making efforts to spread awareness about the impact of indoor and outdoor pollution on human health respectively, resulting in growing consumer awareness about benefits of using air-purifiers. The industry has witnessed high growth in last few years and is expected to get almost double this year, in comparison to last year. We received an overwhelming response last year and did 10 times more business in these months, than other months, in 2016-17.
Pollution levels have already spiked across the country post Diwali and sales of air purifiers will surely be seeing a remarkable increase in the coming months. Sales between October and January contributes 2/3rd of the annual sales of air-purifier. It has already started picking up and we are targeting around INR 12-15 crores sales during this period. The market will continue to be dominated by Metros, with Delhi – NCR being the main action place. Online is a major driver for air-purifiers and it contributes 1/4th to the overall sales of the total market size as many well informed consumers opt for that.
We have a wide-range of air-purifiers as one of the best solutions to improve the indoor air-quality. Available in stylish ,compact designs, color options our air-purifier comes in different price range and caters to room sizes from 215 sq. ft. to 452 sq. ft. It is equipped with the best of Japanese technology and advanced features, such as Nanoe , Econavi, Dust Catcher which enhances the quality of indoor air by filtering out bacteria, viruses, dust, mites, pollens, allergens, harmful particles including PM2.5
This year, we would focus more on digital platform for marketing and will back it with on-ground activations. We will also focus on providing experience to consumers at various touch-points such as retail outlets as well as homes & offices, by providing live demo. Through our trained promoters we will educate the consumers and even do complimentary test of air quality at their homes & Offices.”