‘Raise Your Voice, Not Your Noise’
New Delhi, October 16, 2017: Observing the rising air pollution in the national capital region and the public’s growing apathy towards tackling it, Panasonic has come up with a movement for the deteriorating air quality this Diwali. The company recently launched its #Right2Breathe campaign with an aim to take a symbolic pledge to make fresh air a right for all. The campaign has been conceptualized by Dentsu Webchutney and will be supported on social media, on-ground and by Panasonic employees.Talking about the campaign Mr. Sarthak Seth, Head Brand and Marketing Communications, Panasonic India,“#Right2Breathe is a fresh spin on the timeless use of symbols, it gets people to stop and think – This Diwali do I want my contribution to be the crippling pollution or make my environment pollution free. Panasonic will create a movement by encouraging people to pledge for ‘Raise Your Voice, Not Your Noise’.With this campaign we reinforce the company’s vision of pursuing a better life for each individual and realizing a better world with our contribution to the environment.”
The campaign facilitates a “Happy Diwali” mask filter on Facebook and includes distribution of physical masks by the company. The social movement originating from Facebook allows users to apply a Facebook Static image filter to selfies taken via the app. The air mask filter will be available to users who follow Panasonic India on Facebook. Moreover, special kits with customized physical masks are being distributed among traffic policemen and daily pedestrians to instill and share the idea of how a cheerful Diwali can no longer exist with the unrepairable damage that we do to our environment. Starting today , to pledge and support the cause, users can simply join the#Right2Breathe movement by sharing a picture of themselves on social media wearing the virtual or physical mask, or by giving a missed call on 8882357357.The pledge will help create a better world; one where we can breathe without fear. Every share counts. So help us create a better world, where everyone can breathe freely!
You may visit Panasonic India’s Facebook page to make a pledge and ‘Raise Your Voice, Not Your Noise’.
You can also click here to view the video.
About Panasonic India
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
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