National, January 12, 2018 - In an endeavor to enrich consumer experience, Parryware, India’s leading manufacturer of bathroom products joins hands with Harpic, India’s number 1 toilet cleaner from Reckitt Benckiser, the market leader in health, hygiene and home care products. This partnership is a first of its kind in the bathroom industry where two stalwarts come together to promote and educate consumers on imperative lifestyle habits.
Emphasizing the need for hygienic and clean toilets, Parryware and Harpic have jointly launched a television commercial. The TVC revolves around the need to keep toilets sparkling clean and germ free for maintaining hygiene as well as longevity of toilets, while showcasing bathrooms as an important factor that drives health and well-being of consumers in their living spaces.
Commenting on the partnership, Mayuri Saikia, Marketing Head, Roca Bathroom Products Pvt. Ltd., said, “We at Parryware are committed to building life-long relationships with our customers. Sensitizing them about the upkeep of their toilets is of paramount importance. Consumers often worry about how they should keep their toilets looking like new. With an association with Harpic, India ‘s number one toilet cleaning brand, we are able to ensure that our assets are cleaned and maintained in a way that they look like new even after repeated use.”
On the occasion Sukhleen Aneja, Marketing Director, Reckitt Benckiser, said, “We are happy to collaborate with Parryware, India’s leading manufacturer of bathroom solutions, to spread awareness around toilet hygiene and sanitation. Through this partnership, our aim is not only limited to drive awareness but we also want to educate people to use solutions like Harpic which is not only gold standard in its cleaning but, is also safe and effective. This partnership helps both Harpic and Parryware strengthen their commitment towards the cause of hygiene and sanitation.”
The campaign has been designed and created by Havas Worldwide and was launched on January 1st across India.
Campaign credits:
Creative Agency: Havas
Director: Chinar Gupte
Production House: Milestone Films
About Roca Bathroom Products Pvt Ltd
Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with a presence in more than 170 markets in the five continents. For more information, visit www.roca.in
About Parryware
Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market. It has been inducted into the prestigious Superbrands list for the year 2017. For more information - www.parryware.in
About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including Nurofen, StrepsilsGaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s. Our Powerbrands represent 80% of net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, Diarrhea.
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