· A unique initiative to promote ‘sneaker culture’ in India
· Celebs include B-town actors Rahul Khanna, Karan Singh Grover, Nushrat Bharucha, Kriti Kharbanda
Bangalore April 13, 2018: Myntra, India’s leading fashion and lifestyle platform launched the second edition of its pub crawl in Bangalore today, as a part of the Myntra Sneaker Club (MSC) to promote sneaker culture in India. MSC partnered with leading sneaker brands – Nike, Puma and Fila to create a unique platform to bring together sneaker heads, fashionistas and celebrities together to promote their passion for sneakers. The pub crawl had many celebrities including Rahul Khanna, Karan Singh Grover, Nushrat Bharucha, Kriti Kharbanda, Miss Malini (Agarwal), Karan Wahi, Ritvik Dhanjani and Sandalwood actors Diganth Manchale andRakshit Shetty, Comedian/ Actor Danish Sait and Raai Lakshmi among others. The celebrities were seen pub-hopping in a bus across the city’s most popular pubs, while enthralling the crowds in these hot-spots as they dropped by. A bus with ‘Myntra Sneaker Club’ branding, was flagged off at 8:30 PM from Arbor Brewing Company and drove the stars to three other popular pubs across the city - Toit Brewpub, The Tao Terraces and Hardrock Café; allowing them to entertain and revel with the crowds. The evening ended with an after party at Arbor Brewing Company and a showcase by the partner brands.
Speaking of this unique initiative Puspen Maity, Head Sports, Footwear and Accessories, Myntra, said, “Sneaker Culture is on the rise with an increasing number of sneaker enthusiasts gravitating towards the musing of this alternate culture. To be a part of this revolution we launched a different destination that will cater to bonafide sneaker heads– the Myntra Sneaker Club, a one stop destination for everything sneakers. The pub crawl is the second edition in the series of curated initiatives to engage with the larger sneaker community and for this edition we are very excited to partner with Nike, Puma and Fila and are thrilled to witness the support of so many celebrated artists.”
MSC is a virtual club where users connect and share their love, interest and views about sneakers. It is built to provide a stylish push to the pulsing youth of India and to unite sneaker-lovers and promote sneaker culture in the country. This in-app sneaker destination showcases an array of premium kicks from leading brands such as Nike, Puma, Adidas, Fila as well as Supra, NBA and Pepsi which are exclusively available on Myntra in India. It highlights the best of brands and styles, and is a one of a kind platform catering to a market that’s expanding exponentially.
About Myntra
Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce plays. Myntra market place lists over 2,000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and its 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.