24th, April,2018, Kolkata: Bringing a breath of fresh air to Kolkata’s listeners, Superhits 93.5 Red FM revamps the evening show U-Turn with two young radio jockeys Rashmi and Sharique. The show promises to create an invigorating energy as two lively minds unite and spice up to fight the stress of mundane city-life. Rashmi and Sharique are all set to make the evening drive from office to home a fun yet relaxing experience with their intelligent humour and unpredictable entertaining feat.
Commenting on the occasion Nisha Narayanan, COO, RED FM, says, “Kolkata is undoubtedly the cultural capital of India where the whole city is soaked in music, art, literature, theatre and, the ‘adda’ culture. Conventions co-exists with contemporary; spontaneous charm blends well with profound wisdom; and divergent worldviews are often order of the day! Rashmi and Sharique are the voices of the millennials. Together as two sides of the same coin, they will bring alive that paradoxical nature of the city, engaging listeners with refreshing dose of entertainment daily. The exceptional mix of edgy wit, filmy gossip, social satire, and a whole lot of mischief will definitely make each listener look forward to U-Turn. Following our “Baaje Raho” motto, we plan to redefine entertainment with each IP where old and new ideas co-exist seamlessly.”
U-Turn aims to be more interactive with each listener where discussions on anything under the sun will be carried on unabashedly by ‘Ubharte Kalakaar’ - Rashmi and Sharique. They will host the evening drive from Sunday to Saturday between 5 p.m. to 9 p.m. Already creating loads of buzz among the celebs of tinsel town, Rashmi and Sharique are the Gen-Y entertainers who understand the pulse of this ever-changing city. From Dev to Abir Chatterjee, from Rukmini to Nusrat, every Tollywood star is curious to know more about the ‘Agle Superstars’.
Speaking on this opportunity RJ Rashmi, RED FM, says, “It is indeed a unique opportunity to helm the most popular evening show in town. U-turn won’t be the same again for sure. Each day we will come up with original, trendy and stimulating content, and obviously only the super-hit music will play for our listeners. It’s an exciting time for Red FM and I can’t wait to get stuck in.”
Adding to that RJ Sharique, RED FM, states, “It’s an honour to be hosting the drive time slot on RED FM. I have been an avid listener all this time and can’t wait to be part of it. Being a radio show producer previously, I know how to cater to my listeners. And only the best content will be served to them!”
With innovative content, renewed show format and new radio jockeys to steer U-turn, listeners will never be bored. The cool avatar of U-turn defines the millennials who needs everything instantly and on-the-go. High on fun quotient this show promises to deliver non-stop exuberance from 5pm to 9pm every day. Rightfully called the ‘Agle Superstars’ RJ Rashmi and RJ Sharique will let you unwind while they tickle your funny bone as you sail through evening drive smoothly.
About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are Red FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM we always speak up for the right, for the people.
Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently, we don’t follow the herd and its testament to the fact that Red FM boasts of over 237 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.