Population First & KC College, Gender Issues Cell joins hands for the Release of Research Project& Panel Discussion on the topic on Fri. 28th July in Mumbai
· Song recital with students turning a sexist song into a feminist song
· Study based on 87 respondents from 36 media organizations across languages
Mumbai, 24th July 2017: Population First, the communication and advocacy initiative working towards gender sensitivity has conducted a study on ‘Media: How Gender Sensitive, How Inclusive’ in collaboration with Gender Issues Cell of K.C. College, Mumbai. The report of this research will be released in an open event in the presence of several dignitaries & students on Friday 28th July at KC College, Watumull Auditorium, Churchgate at 3:30 pm.
The findings of the study will be shared in a panel discussion with eminent media and advertising leaders – Ms. Kalpana Sharma (Former deputy Editor, The Hindu), Mr. K V Sridhar (Founder, HyperCollective), and Ms. DevleenaMajumdar (President HR, Culture Machine). An offbeat entertainment recital on feminism will be performed by the students of KC College with the help of lyrics from ‘Gaana Rewrite’ campaign of Akshara Foundation. The whole idea is to pick top Bollywood songs that are rewritten to cull out sexism. This is a great chance to turn a sexist song into something that one can sing along too without cringing”
Dr. A L Sharada, Director, Population First shares, “The study was conducted with funding support from UNFPA. The project was restricted to media organizations within Mumbai Metropolitan Region and covered a total of 87 respondents drawn from 36 media organizations across languages. The conclusions, thus, are derived from the rich data gathered from interviews with media personnel and from review of previous research studies and existing literature on the subject. Data on gender distribution at different levels within media houses have clearly reflected gender disparity. Board members, Founder members, CEO etc are predominantly men. Women are found in large numbers as HR personnel across print and advertising but are less in number in broadcast. The presence of women camera persons, photographers in technical sections is dismal across all media. The study also throws light on beats being highly gendered, awareness of Prevention of Sexual Harassment of Women at Workplace, demands of work and family life came out as a major hindrance for women professionals in media and more”
Population First thus invites all people concernedabout content and inclusivity in Media to join the event and help make it a grand success.