· With ace photographers Atul Kasbekar, Colston Julian, Jaideep Oberoi, Prasad Naik and Suresh Natarajan
· Online Registrations open for the 4th Season of Proud Fathers for Daughters to be held on August 5th and 6th 2017 at Mehboob Studio No 2, Bandra (West), Mumbai
· Log on to www.nanhikali.org to register
· Write-in to support@nanhikali.org with the subject line – Gift a photo shoot to a Nanhi Kali and her father, a friend, colleague or family member
Mumbai, 20th July, 2017: Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, is set to host the 4th season of ‘Proud Fathers for Daughters’. Post a conversation between Anand Mahindra, Chairman of Mahindra Group and renowned photographer Atul Kasbekar on how we can change attitudes towards girls, led to the conceptualisation of the “Proud Fathers For Daughters” event. This event celebrates the father-daughter bond and sends out a message that daughters are a source of pride. On 5th & 6th of August, 2017, Atul Kasbekar along with leading photographers Colston Julian, Jaideep Oberoi, Prasad Naik and Suresh Natarajan will come together at Mehboob Studio No 2, Bandra, in Mumbai, to capture precious moments between father-daughter duos from all walks of life, to #EducateTheGirlChild.
The registration fee of INR 6000 per photo shoot, will go towards educating underprivileged girls across India through Project Nanhi Kali.
Speaking about Proud Fathers For Daughters, Mr. Anand Mahindra, Chairman, Mahindra Group said, "As a proud father of two daughters, I believe that daughters should be given the same opportunities as sons in the family, and Education is the first step towards empowering them.”
Ace photographer Atul Kasbekar speaking about the initiative stated, “Proud Fathers for Daughters is very close to my heart. There are a lot of economic and social barriers when it comes to education, particularly girls’ education. Through this initiative, we hope to eliminate illiteracy by raising funds for the Nanhi Kalis to pursue education and achieve their goals.”
Many top celebrity father-daughter duo’s have lent support in the past to this initiative, including Anil Kapoor and daughter Sonam Kapoor, Rishi Kapoor and daughter Ridhima Kapoor, Javed Akhtar and daughter Zoya Akhtar, Sachin Tendulkar and daughter Sara Tendulkar, Leander Paes and daughter Aiyana Paes, Arjun Rampal and daughters Myra and Mahikaa as well as Alyque Padamsee and daughters Raell and Shazahn Padamsee.
Project Nanhi Kali’s ‘Proud Fathers For Daughters’ campaign has successfully celebrated and empowered over 700 girl children for the last 3 years. In the 4th season, it is poised to give many more fathers a chance to show the world their love and pride for their daughters. And what’s more it will also educate many more underprivileged girls.
Proud Fathers for Daughters will take place at the Mehboob Studios, Bandra on August 5th and 6th between 10am and 5pm. Be a part of this unique initiative and register online at http://ift.tt/2uGB47Y
About Project Nanhi Kali
Project Nanhi Kali was founded in 1996 by Mr. Anand Mahindra, the Chairman of the Mahindra Group which is today one of India’s top industrial houses. The genesis of this programme was his belief that educated women not only contribute to the economy, but also would lead to reduction of social evils like dowry and child marriage. To date, Project Nanhi Kali has empowered more than 3,00,000 girls across rural, tribal and urban regions in 14 states of India by providing them with academic and material support. It also mobilises communities to change mind-sets towards girl child education. To know more, please visit www.nanhikali.org.
About Mahindr
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in aerospace, agribusiness, components, commercial vehicles, consulting services, defence, energy, industrial equipment, logistics, real estate, steel, and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
Learn more on Mahindra on www.mahindra.com / Twitter: @MahindraRise / Facebook: https://www.