Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide insights into its diverse content across sports, Hindi entertainment and news and how the broadcaster is still relevant for India's TV population. In 2003, DD radically changed its monetisation plan by paying private producers for prime-time shows to promote new content and open advertising avenues on its channels....
Source & Credit and full Story at: http://www.indiantelevision.com/television/tv-channels/viewership/urban-areas-dominate-dd-viewership-zapr-180225.