“We have been firm supporters of Startup India & Digital India programmes. The PM declaring surgical strike on counterfeit notes is no doubt a historic development. We welcome this move as it will deliver long-term benefits to the economy, with of course some inconvenience in the short term. As India's first and largest tech enabled hotel brand OYO believes this move will also provide a huge push towards cashless economy. This development will result in lower real-estate pricing leading to more affordable hotels and rapid adoption of transparent practices."