Photo caption: L: R- Ms. Mansi Tripathy, Country Head, Shell Lubricants India, SP Rajan- Head, P&M RREC, L&T Construction, Akhil Jha - Chief Technology Officer, Shell Lubricants India, Media Expert - Renni Abraham, The Hindu, Raman Kumar Khosla - Director, Cargo Carriers (India) Ltd., K V Mahidhar - Executive Director, CII - Institute of Logistics, Siva K- Asia Pacific Regional OEM Manager, Shell Global Lubricants and Tom Mueller - Global Construction & OEM Marketing Manager at the launch of the Shell Lubricants New Brand Positioning ‘ Together Anything is Possible’.- Introduces the concept of ‘Total Cost of Ownership’ to provide end-to-end solutions for challenges pertaining to customer
- Partners with CII -Institute of Logistics as its Industry partner
Mumbai, May 27, 2017 – Shell Lubricants, the global market leader in finished lubricants, with CII -IL today organised “Empower” – an introduction to its new global direction for its B2B sectors, as a partner to its allied industries. The event also served as a platform to discuss how the different stakeholders from the industry can come together and help reduce the total cost of ownership and enhance profitability.
Highlighting the message of “Together anything is possible”, Shell introduced the concept of total cost of ownership with an aim to inspire customers by addressing the efficiency challenges and help them towards achieving their day-to-day ambitions. In addition to Mumbai, the launch will take place across clusters in India including Delhi, Pune, Bengaluru, and Chennai.
Mumbai served as the venue for the first leg of the launch series with a special focus on construction, mining and the fleet industries. The event witnessed participation from eminent industry leaders including L&T, Afcon, Cargo carriers India Ltd., Ambey Mining, Allcargo Logistics, Baska Bombay Carriers etc. and Industry associations such as CII Institute of logistics. As part of its renewed focus on creating greater customer interaction, the event highlighted the importance of lubricants to counter the challenges faced by relevant sectors and assist them to achieve significant reduction in operational cost.
The impact of Shell’s products and services in delivering Total Cost of Ownership can be assessed by the example of Construction company Al-Watanyiah United Engineering & Contracting. The company which operates in remote locations in mountainous and desert regions in Oman could extend Oil Drain Intervals of its heavy equipment and save USD $172,000 by switching from a non-Shell engine oil to Shell Rimula R4 X 15W-40. Shell’s product and services could increase equipment availability and productivity, extend component life, reduce maintenance downtime and cut lubricant and spare-part consumption.
Speaking on the occasion, Mr. Steve Reindl – Global B2B Marketing Head, Shell Global Lubricants said, “As a part of our new focus on building a greater collaboration with our customers, Shell Lubricants undertook a Global study[1] to understand the current lubrication practices of businesses in Shell’s six priority B2B sectors across eight markets: Brazil, Canada, China, Germany, India, Russia, UK and US. Our Study helped us reveal that Companies recognise that effective lubrication represents a significant financial opportunity, but there is a lack of understanding about how lubrication can impact the TCO of their equipment. Hence, we are aligning our Global outlook to reach out to our customers better, offer our people and expertise to ensure they can save smartly.”
Delivering the inaugural address Ms. Mansi Tripathy, Country Head of Shell Lubricants India said, “India’s growth story is today a global example of the opportunities that make India an exciting market to be in. Sectors such as Construction, Infrastructure and Mining are fundamental to India’s growth. While the Lubricants industry holds key significance in the business operations of its allied industries, it is necessary for sectors to perceive thecontribution of lubricants as an enabler of efficient macro operations. We are hence trying to create an ecosystem and dialogue with our customers to help them understand TCO and how Shell can be a trusted partner in their journey to achieve the same.”
Lauding the campaign Mr. K V Mahidhar, Executive Director of CII- Institute of Logistics said, “India is an emerging logistics hub and fleet management is a key aspect to ensure smooth functioning of the sector. Today, one of the key challenges of the Fleet sector in India is effective driver retention along with a constant check on per mile return on cost. Understanding ‘Total Cost of Ownership’ and how it impacts business hence becomes critical for a sustained business growth. With Shell Lubricants’ initiative, I am hopeful that the knowledge barriers prevailing due to a lack of understanding of Total Cost of Ownership and improving operational efficiency, will be addressed.”
Speaking at the occasion, Neeraj Bhatia, Chief Marketing Officer, Shell Lubricants India,“We have always ensured that all our initiatives and services help our customers in solving some of their most critical business problems. Collaborating with our OEMs to deliver greater results has been our aim and we have worked towards offering not only products and services that help achieve this, but also design special initiatives. Our renewed global brand positioning ‘Together Anything is Possible’, is aimed at keeping our customer’s best interests at heart, thereby bringing together our people, products and services under one umbrella to power progress together.”
On the lines of the campaign, Shell’s global survey revealed that only one of three companies have correct lubrication management procedures in place. With only 52% considering lubricants product performance, there is a lack of understanding about how lubrication can impact the reliability and productivity of the equipment. Moreover, there is lack of expertise along with knowledge barriers in these sectors, with only 33% of the companies conducting regular staff training.
Shell hopes to address this with its “Together Anything is Possible” brand alignment.
ABOUT SHELL LUBRICANTS
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain
We manufacture base oils in seven plants; blend base oils with additives to make lubricants in over 40 plants; distribute, market and sell lubricants in over 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range.
These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants.
We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption.
One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
ABOUT SHELL INDIA
Shell is one of the most diversified international oil company in India's energy sector. With over 5000 staff in the country, Shell has a state-of-the-art technology centre, a financial business operations centre, an in-house global IT centre and operates a joint venture LNG receiving and re-gasification terminal. Shell also has a downstream business marketing fuels and lubricants.
Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country's increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
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