Reliance Jewels Unveils A Unique Range of Australian Diamond Bridal Jewellery at IIJW 2017
Mumbai, 22nd September, 2017: Reliance Jewels, India’s leading jewellery brand has announced its participation in the India International Jewellery Week 2017 (IIJW 2017). The brand will showcase an exquisite range of diamond bridal jewellery, crafted using exotic Australian Diamonds by globally renowned supplier Rio Tinto. The charming radiance of Australian Diamonds has allured the Indian taste since the past, and Reliance Jewels has brought them back in a range of stunning designs to suit the Indian traditional as well as contemporary tastes.This elegant collection will be presented on Sunday, 24th September, 2017, 8pm onwards at The St. Regis Mumbai, Astor Ballroom - 9th Floor, 462, Senapati Bapat Marg, Lower Parel, Mumbai. Swooning the audiences with her impeccable grace, Bhumi Pednekar will present the jewellery as the show-stopper at the venue.
Australian Diamonds are a striking reflection of the rugged landscape and rich culture of its homeland. Accentuating Reliance Jewels’ avant garde, unique and trendy designs, the Australian Diamonds are set to elevate the collection to the pinnacle of perfection.
A Global industry leader with a reputation for trust and integrity toward its consumers, workers, communities and the environment, Rio Tinto is a mine to market initiative that offers consumers responsibly sourced and fully tracked Australian Diamonds from the famed Argyle mines in the East Kimberley region of Western Australia. The end products in jewellery include conventional cut polished diamonds, as well as the uncut range that embellish traditional Indian gold jewellery. Every piece of jewellery made with these gems is accompanied by a Certificate of Authenticity that assures the buyer that their diamonds are uniquely Australian, adding an exotic touch coupled with a strong quality quotient, to the Reliance Jewels’ range of jewellery.
Mr. Sunil Nayak, CEO of Reliance Jewels commented on the upcoming fashion show, “It takes us great pleasure to showcase our uniqueness and reliability on a renowned platform like IIJW. We are in a business where trust plays a key role. As a brand, we have always enjoyed utmost customer confidence which we strive to maintain. Our showcase of Australian Diamonds by a trusted diamond mining company like Rio Tinto is our way of educating our patrons and celebrating their trust in us. Also through this showcase we are not only celebrating the reliability factor but also the exquisite and differentiated designs we are known for. Celebrating the inner diva in every bride, Reliance Jewels diamond bridal collection has designs created and curated to make every woman feel like a queen on their big day, an emotion they rightly deserve. We have put all forces together and are eagerly looking forward to make this showcase a resounding success"
Reliance Jewels’ regal collection of Australian Diamond jewellery will be paired with the vintage bridal collection by esteemed designer Shehla Khan. Titled ‘Belle Epoque’ Khan’s gorgeous bridal ensemble is sure to charm viewers with its dazzle.
Designer Shehla Khan says, “I’m delighted to collaborate with Reliance Jewels as their diamond range perfectly embodies my latest collection: Belle époque . The radiance of Australian Diamonds used by Reliance Jewels in this collection compliment the bold silhouettes. I hope together we bring the avante garde alive on ramp at the IIJW”.
Mr.Vikram Merchant, Director at Rio Tinto Diamond said, “When you purchase an Australian diamond you can wear it with pride, because not only do you know it’s been ethically sourced and responsibly produced by one of the world’s most trusted mines, you also know you’re getting a genuine diamond with a story and heritage like no other. The jewellery design that will be displayed during the show includes conventionally cut polished diamonds, as well as the uncut range that embellish traditional Indian gold jewellery.”
All Reliance Jewels showrooms retail Australian Diamonds. In fact, in 2016, Reliance Jewels launched a private label called ‘Miliani’, sporting Australian Diamonds.
The upcoming showcase is being touted as a momentous showcase in the already much awaited, global showcase of gems and jewellery- IIJW 2017.