Mumbai, September 20th, 2017: Starting 24thSeptember 2017, 12:00pm, “Aunty BoliLagaoBoli” a new live interactive game show is set to launch on COLORS. Developed and conceptualized by Viaan Industries - promoted by leading entrepreneur Raj Kundra and Shilpa Shetty Kundra,the show has been powered by chasebid.com.
“Aunty BoliLagaoBoli” is a live interactive game show with a unique concept where viewers can BID LIVE for a new car from the comfort of their home via the chasebid app or website www.chasebid.com. The person who places the lowest unique bid will see his picture, name and location Live on the COLORS. The bidding rules are such that the lowest unique bid with two decimal places wins abrand-new carof the week. The game show is hosted by Auntyji Archana Puran Singh and her crew who entertain the audience through ready wit and humor. The show will also have host of celebrities every week to keep the audiences and viewers engaged.
This show will give a chance to the viewers to participate along with the live audience in the bid which will be a new experience for them. “Aunty BoliLagaoBoli” gives an opportunity to everyone with a phone to play in a televised live game show.
Commenting on the show, Mr. Raj Kundra, CMD, Viaan Industries Ltd. said: ‘Viaan Industries Limited is excited to present to the television audience India’s first live game show to be aired from 24th September 2017 on India’s leading entertainment channel Colors TV. I would like to thank Mr Raj Nayak who really is a visionary for this tie up. It’s a first of its kind live game show format in India where the audience has an opportunity to take home abrand new car every week. On the back of this show we are launching a new exciting website and app ‘Chasebid’ where people can bid 24/7 and buy brand new products at up to 90% off their retail prices.Our partnerships with leading media and entertainment companies – both domestic and global, gives us the necessary momentum to continue our efforts towards establishing a strong presence in the gaming, licensing& animation space in the years to come.
On bringing forth this unique proposition for the television viewers said Raj Nayak, Chief Operating Officer, Viacom18, “At Viacom18 we strive to raise the bar of reality shows on Indian television; the audiences have witnessed and appreciated our successful shows like Rising Star and IIFA. With Aunty BoliLagaoBoli, we will be accentuating the concept of a live show by gamifying it.At COLORS, our endeavor has always been to push the envelope with newer formats and concepts, thereby redefining the television watching experience of the viewers.”
About Viaan Industries Ltd
Renowned Entrepreneur Raj Kundra and top celebrity Shilpa Shetty Kundrafounded Viaan Industries Ltd in Mumbai, India. The Company has a strong and growing presence across the promising sunrise sectors of Entertainment (Gaming, Licensing, and Animation), Health & Wellness. Viaan has launched many products across fast growing business segments of Entertainment and Wellness. Both these verticals are spearheaded by the Raj Kundra & Shilpa Shetty Kundra who have vast experience and knowledge in this space.
The Company’s Vision is to drive a lifestyle change in masses through health, entertainment & technology offerings. Their unique business offerings enable the stakeholders, distributors, customers to be a part of the Indian Growth story.
For more information on Viaan Industries Ltd, please visit: www.v-ind.com
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JazbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like BhaagBakoolBhaag, Savitri Devi College and Hospital, Devanshi, SasuralSimar Ka, Shakti…AstitvaKeEhsaasKii, Udann, EkShringar…Swabhimaan, Karmphal Data Shani, Kasam…TerePyaar Ki, Dil Se DilTak, Naagin, India Banega Manch, Khatron KeKhiladi, Bigg Boss, Dev, Chandrakanta and Mahakaali: Anth Hi Aarambh Hai, Tu Aashiqui and Ishq Mein Marjawan amongst others.
About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.