Mumbai, On September 12th at the Palace Hall, NSCI, Dome, leading couturiers Monisha Jaising, Pallavi & Bhairavi Jaikishan, Reshma Merchant, Gauri and Nainika, Agrima Batra, Althea Krishna, Anjoo Karanjia and Anj Kreations; some of the best known names of the fashion and fine jewellery industry converged their aesthetics to put together a show - exclusively as a sneak peak to - JOYA.
Iulia Vantur, Urvashi Rautela, Waluscha De sousa, Sophie Choudry, Richa Chadda, Mandana Karimi, Farah Khan Ali, Sonnalli Seygall and Ragini Dwivedi walked the ramp for these designers.
The show was choreographed by Lubna Adams and hosted by Kubra Seth. In attendance at the high tea were prominent faces Ishu Datwani, Radhika Goenka, Aarti Surendranath, Chaya Momaya, Prakriti Kakkar, Vikas Jain, Roopali Golecha, Sophie Premji, Hoshi Karanjia, Vinay Gupta Karan Ahluwalia, Kunika Singh, Seema Ganeriwal, Neeru Agarwal and Cineyug's Lucky Morani and Neelam Soorma.
Joya is the brainchild of Cineyug's Yasmin Aly Morani and Priyanka Soorma. Never before have B-town's fashion gurus come together to collaborate on this scale and this year Joya unveiled the trendiest festive wear collection as a prelude to JOYA - a fashion and lifestyle exhibition. This collection, priced below Rs. 30,000 per look will be available at Joya , lifestyle exhibition which will be held on September 22 and 23.
Yasmin Aly Morani and Priyanka Soorma of Cineyug Entertainment and curators of JOYA were delighted to host this special, private evening of spectacular style, with a unique runway show of celebrities, models and the most popular fashion bloggers of Mumbai at an evening that combined the best of fashion and the sensations of Bollywood.