New Delhi, 14th September 2017: India’s largest multi-genre music & camping festival Enchanted Valley Carnival which has entered its fifth year has partnered with COMIO as their Title partner this year. The festival will be held on 16th & 17th December 2017 at Aamby Valley City, Lonavala featuring a host of musical performances, camping, adventure sports & much more
This will be Comio’s debut in the live experiential marketing space in the country. The recently launched smartphone, COMIO is a brand by Topwise Communication. Founded in June 2005, Topwise Communication is one of the biggest ODMs in China, and is among top three printed circuit board (PCBA) manufacturers in the country.
Comio Enchanted Valley Carnival, is a one-of-a-kind festival which brings out the best of music, camping and adventure by giving its patrons a memory of a lifetime. EVC features a full-fledged camping experience called ‘Enchanted Village’ alongside adventure sports activities & other distinctive experiences.
Devraj Sanyal, MD & CEO, Universal Music Group, India & South Asia said, "I am very pleased to welcome Comio as our Title partner for the landmark year 5 of EVC. Comio and EVC are totally aligned in terms of the target audience that they speak to through music, which is the most unifying art form of them all. Our youth outreach programme through EVC- EVC 365, EVC On Tour & EVC Yowza both nationally and locally will be greatly compounded by Comio's efforts alongside ours allowing us to take the brand COMIO EVC to a larger population than ever before as we cement ourselves as the region's largest multi genre music & camping festival."
Sumit Sehgal, Chief Marketing Officer, COMIO commented on the partnership saying, “As a brand we have a clear vision of building preference & affinity amongst the youth. EVC hits the bullseye on this sentiment and is the perfect partner for Comio to converse with its audience. Music is a popular genre’ with this segment and therefore an important cornerstone of our youth engagement strategy in order to build a loved and vibrant brand. We look forward to this partnership.”
Shoven Shah, Founder EVC & Director Twisted Entertainment (M) Pvt Ltd added, “I’m excited to have Comio on board as our Title partner. This partnership defines many firsts for our businesses. Our combined goal is to take the 5th edition of the festival to a path-breaking level for the Global & Indian music industry. The powerful combination of Comio & EVC will help us target the young demographic in a larger way than ever before.”
Over the years, EVC has featured a host of international artists such as Flo Rida, David Guetta, Martin Garrix, Tiesto, Fatboy Slim, Ferry Corsten, Alan Walker, Taio Cruz, Chris Liebing, Dubfire as well as some of the biggest names from the Indian Music Industry such as - Arijit Singh, Farhan Live, Badshah, Papon, Arjun Kanungo, DJ Chetas and more who have showcased electrifying performances at the festival.
EVC was a smashing success in 2016 with approximately 25,000 festival goers & close to 4700 campers at Aamby Valley City & is all geared up for another massive gathering this year that will be bringing together a mix of musical talents never witnessed before.
So get ready to #LiveTheTribe at COMIO EVC 2017!
For further information, visit evc.co.in
About Enchanted Valley Carnival
Enchanted Valley Carnival (EVC) is a unique festival property which was introduced to the Indian audiences in 2013. Enchanted Valley Carnival is the first-ever music festival in Asia to have a fully-fledged campsite, famously known as the Enchanted Village, alongside professional adventure sports and other distinctive experiences like the Culinarium. Enchanted Valley Carnival is hosted amongst the serenity of nature in one of the most exclusive cities in Asia at Aamby Valley City, is the first festival in Asia to be held on an AIRSTRIP.
'ENCHANTED VILLAGE' is one of the most sorted after and extravagant camping experience where you will get to experience camping, bonfires, barbeques, silent parties, fun activities and a list that doesn't quite seem to end! December is the best time to warm up next to a campfire, pull out your guitar and other instruments and jam with familiar strangers and new friends in the village. Our Tribe is a buzzing community of enthusiastic travelers, constantly looking to do something new and get together to enjoy the vibes of the music over the two days of the festival.
'ENCHANTED VILLAGE' is one of the most sorted after and extravagant camping experience where you will get to experience camping, bonfires, barbeques, silent parties, fun activities and a list that doesn't quite seem to end! December is the best time to warm up next to a campfire, pull out your guitar and other instruments and jam with familiar strangers and new friends in the village. Our Tribe is a buzzing community of enthusiastic travelers, constantly looking to do something new and get together to enjoy the vibes of the music over the two days of the festival.
EVC 2017 is the 5th edition of the festival and over the years it has established itself as the only multi genre music festival in India offering varied genres from Electronica to Bollywood to choose from. We are bringing together some of the most popular, electrifying & massive performers from across the world to come perform on one platform.
About COMIO
COMIO smartphones entered the Indian market in May 2017. Building on the legacy of its manufacturer-Topwise Communication, COMIO smartphones have been designed keeping the Indian consumer in mind. Headquartered in New Delhi, the brand caters to the mid-level segment which is the fastest growing in India through a range of innovative, technologically advanced and user friendly products. The brand launched its first smartphone in China in 2015. For more information - http://www.COMIO.in/