Photo Caption:Ms. Rutika Malaviya, Founder CEO & Editor in chief of Licensing Corner, Mr. Manish Mandana- CEO- Mandana Retail Venture a manufactures, Mr.Raymond Raphael- Deputy Category Head Hypercity, Mr. Hitesh Bhatt- Director MarComm Retailers Association Of India in a panel discussion at The India Brand Licensing summit which held at Grand Hyatt, Santacruz recently.
Mumbai, 11th Aug.2017: In today’s economy, brand licensing continues to grow brands through expansion into new product categories to make unconventional revenue source and emerging markets. However, today, companies are challenged to explore new brand licensing business models to further strengthen brand equity and generate revenue. The need to do so was pronounced in ‘The India Brand Licensing Summit’ held at Grand Hyatt,Santacruz recently.
Licensing Corner is a second digital publication which provides news from licensing industry has developed the high-level executive conference and networking event, in partnership with Rooh Entertainment flagship company Licensing Corner. Ms. Rutika Malaviya, Founder CEO & Editor in chief of Licensing Corner said, “The India Brand Licensing Summit 2017 has given brand licensing platform to collate opportunities, knowledge and recognition under one roof. Licensing has been predominantly revolved around loved characters and popular celebrities. In recent time, owners of strong corporate have become aware of the benefits of licensing as a route to leverage the power of the established brand, reach latent market of brand aficionados and create an additional revenue streams beyond the core businesses. Licensing and merchandising has been an essentially a business practice of popular celebrities, characters and established brands.”
Speaking on film merchandising Mr. Rohit Sobti said, “Entertainment field contributes 45 % to licensing. Growing popularity of international children theme park has encouraged licensing segment to take theme park as an extension of licensing business in India. However, the launch of Adlabs Entertainment initiated AdlabsImagica and Mexican chain KidZania are few magnificent examples of changing horizons of Kids’ entertainment space and creating more opportunity for licensing in India.”
The summit was graced by Mr. Safir Anand who’s regarded as one of India's top intellectual property attorneys who touched the insights of the basics and crux of licensing and IP laws in India. Mr. Anand said IP (intellectual property) law’s cannot be copied & sustained for a longer period of time. Nowday Nokia’s licensing business has been in the news. After Apple agreed to pay the company €1.7 billion (~$2 billion) upfront to settle outstanding patent licensing disputes. Although patent royalties have accounted for a very small portion of Nokia’s overall revenues historically, IP licensing revenues have very high margins, making them important to the company at a time when the broader wireless infrastructure market is going through a downturn.”
The Summit was illuminated with the presence of Tubbby cartoon character of Adlabs Entertainment Ltd., Motu Patlu & Dora of Viacom 18 consumer products. Eminent speakers from well known brands like Mr. Manish Mandana- CEO- Mandana Retail Venture & brainchild behind ‘Being Human’ brand of apparels and accessories , Mr. Hitesh Bhatt, Director- MarComm Retailer’s Association of India, Mr. Vishal Sinha- Business head- Sanjeev Kapoor Brand, Mr. Raymond Raphael- Deputy Category Head Hypercity, Mr.Sanjay Vakharia- Director & CEO Spykar Lifestyle, Mr. Vishal Khanna-Founder-Party Kingdom.
About Licensing Corner: Licensing Corner was established on 3rd August 2017 under the flagship company of Rooh Entertainment. It caters to the needs of all licensing requirements of the industry. It has been providing brand licensing, brand extension and merchandising solutions& latest news updates along with case studies in India.
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