Nimrat Kaur features in the latest campaign for the launch of Ritu Kumar’s latest Autumn-Winter 17 collection. Photographer Bikramjit Bose & videographer Christina MacGillivray shot the campaign featuring videos & stills of an ethereal Nimrat Kaur in Mumbai.
The collection titled, “Urban Gypsy”, is a reflection of attempts to combine the glamorous sensibilities of a sophisticated world traveler with the down-to-earth ease of a stylish nomad. Inspired by the rich textile heritage and craftsmanship of Asia, Urban Gypsy is the perfect mélange of Indian design aesthetics within a global context.
The collection offers a chicer interpretation of boho trends in separates that are teamed together for a casual yet sophisticated look. Mix patterns, materials, colors and layers in tie-dye kurtas, velvet & mirror work embellished jackets, scarves with abstract prints and tassle detailings, geometric printed kaftans, cold shoulder cut out kurtas form the crux of the collection.
Speaking on the collection & the association with actress Nimrat Kaur, CEO Amrish Kumar said, “The collection is designed keeping in mind the wearer’s background & lifestyle, women who appreciate the rich textile heritage that we have and are on the move for either work or leisure. Nimrat Kaur, with her individual achievements and global appeal, was a natural choice to represent this collection.”
The campaign is the latest for the Ritu Kumar Autumn-Winter 2017 range. The new collections will be available in all Ritu Kumar stores as well as online from September 2017.
We also have a campaign video with Nimrat Kaur.
