The contest which ended on 3rd Sept 2017 has doubled the number of entries since last year
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DATE
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JURY
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VENUE
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CITY
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9th Sept'17
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DJ Skip
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Beer Republic
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Kolkata
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16th Sept'17
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Kan I
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Hylife
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Hyderabad
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23rd Sept'17
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Nawed Khan
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Todi Mills Social
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Mumbai
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24th Sept'17
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Candice
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Central, MSM Paranjape Mall
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Pune
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1st Oct'17
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Rohit Barker
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Central, Residency Road
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Bangalore
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7th Oct'17
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International artists –
Lucas & Steve
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J W Marriot
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Bangalore
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UMM Circuit 2
Website - www.ummindia.in
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Mumbai, 13th September 2017: After the tremendous success of the UMM Circuit Season 1, the Italian fashion brand UMM (Underground Music Movement) from the house of Future Lifestyle Fashion, presents the second edition of the multi-city DJ hunt. UMM Circuit 2.0. is a discographic label that has over the years, successfully blended music and fashion to create a niche for itself.
UMM signifies a culture that represents the idea of going beyond the mainstream with unabashed self-expression. And through its rooted connection with music, it has given platforms to many non-mainstream music lovers.
Earlier this month, the brand called out to all the aspirational DJs to be part of the exciting DJ hunt. The participants will be mentored throughout by renowned artiste Nawad Khan-Mumbai, DJ Skip-Kolkata, Kani-I-Hyderabad, Rohit Barker-Bangalore and Candice-Pune.These mentors will closely work with participating DJs and help them improvise on their current skill sets.UMM Circuit calls for aspiring DJs from Mumbai, Pune, Hyderabad, Bangalore and Pune to showcase their mixes online. One simply needs to log on to: www.ummindia.in and upload their Original Mix of 15 to 20 minutes on Sound Cloud. Once these mixes are uploaded, the next task is to share and get their friends to vote for their Original Mix. They will be judged by a group of professional jury/judges & by the number of votes on their track uploaded on www.ummindia.in .
The2ndphase of this EDM journey will be five most popular mixes, from each city, which willevolve to the regional rounds. After entering the regional round, the DJ’s have to perform a 20 minutes set (EDM)
for the jury. Then the jury will pick one contestant per city based on his/her ability to mix, understanding the equipment, track selection and the crowd’s response.
One winner from each region will be selected to compete in the Grand Finale.The winners of the 5 cities will have a face off in the Grand Finale happening on 7th October 2017 at JW Marriot, Bangalore. The finalists have to perform for 20 minutes and will be judged accordingly. UMM will sponsor the accommodation and travel fare of the 5 finalists for the finale till Bangalore. The Grand Finale will end with a performance by International EDM artists – Lucas & Steve. Dutch DJs Lucas & Steve, production duo specializing in house music joined forces in 2010 and quickly started to impress the scene with their productions. With music getting released on various labels and being listed by Beatport in their Top 3 House Producers, their triumphal march through nowadays house music is getting more impressive by the day.
The brand is inviting people of the above mentioned region to come and witness the event. UMM Circuit 2.0 has received huge traction on social media. The brand has received over 20,000 new fans/ followers over the last 2 months.
Commenting on success of UMM circuit 2.0, Beena Naronha, Brand Manager, UMM, Future Lifestyle Fashion says, “UMM is all about fashion with spirit of music, the brand is exclusively dedicated to the music lovers around the globe, hence there cannot be any other way to connect with our customers other than a musical event. After the amazing response of Circuit 1.0, I am extremely excited to see who would be the winner of the second edition of this multi-city Next Gen DJ Hunt contest. UMM Circuit 2.0 have received 782 entries (double than last year) & 40,513 votes inviting people.”
She adds “It is a huge platform for all the aspiring talents, as India’s renowned DJs will be mentoring them throughout. We look forward to identify the best of Next Gen DJs.”
The winner of UMM Circuit 2.0 will be awarded with a trip to an international music festival, a chance to open for an EDM artist through submerge, Pro DJ Gear by Pioneer, a Pro DJ Course and One year “Artist Management contract” with Submerge. Through this event, the participants will definitely gain immense traction and make their tracks reach out to wider audiences.
About UMM
UMM, the Italian fashion brand that finds its essence in underground music culture; a culture that represents the idea of going beyond the mainstream with unabashed self-expression. UMM apparel captures the spirit of what it means to be young; the exploration of self that youngsters undertake through music, allowing them to flaunt 'coolness' and belong to the alternative culture scene.