- The app has crossed the milestone of 2 million downloads and is available for Free subscription for 90 days
Mumbai, 4th September 2017: Idea Cellular’s one-stop entertainment destination for Video on Demand, Idea Movie Club app has ramped up its content and features, to meet the ever-growing video demand of its 4G/3G data customers. The app now features - over 230 Live TV channels – making it one of the top movies & TV apps with a large portfolio of Live channels in India.
Speaking about the app, Mr. Sunil Tolani, National Head of Digital, Idea Cellular, said “Live TV is one of the highest growing categories among videos for the on-the-move digital consumers, globally. With deep proliferation of data and Idea’s pan-India mobile broadband network, more and more customers are demanding live TV on their devices. We have specifically worked on ramping up this category on the Idea Movie Club app to ensure our customers stay connected to their favourite Live news and shows, even when they are not in front of a TV.
With the newly added content and an ever expanding portfolio, we believe that our customers will find the content relevant and engrossing across all categories – Movies, short videos & Live TV”, said Tolani.
The integrated Idea Movie Club app offers all kinds of videos and TV channels on a single platform thereby offering convenient access apart from rich content, to its customers. Since its launch earlier this year, Idea Movie Club has been growing in popularity surpassing the milestone of 2 million downloads on both iOS and Android platforms.
With the recently added fresh content on the app, Idea customers will have access to a huge library of popular and premium content, including a rich assortment of Hindi, Vernacular and International shows and videos, on their fingertips. Users will now have access to a host of popular channels across genres, including thousands of blockbuster movies, music, news, lifestyle programs, 7 days catch-up TV, along with a series of Original content and Short Videos in multiple regional languages. The popular category of Bhojpuri and Punjabi Live channels have also been recently added. The rich content of videos and movies from Bollywood & Regional Cinema appeals to people across all age groups, including kids, for whom there is a host of animation and learning videos.
Idea is offering an exclusive introductory offer to all its 4G/3G customers giving them 90 days Free subscription to the Idea Movie Club app. So, if you don’t want to miss the latest episode of your favorite show or watch a live match on-the-go, it is time to download the Idea Movie Club app today and stay updated with all the exciting content!
About Idea Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com