Commenting on the new collection, Mr T.S.Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “Solitaires have a timeless appeal, but it is also exclusive and premium. The Ziah – Infinite Sparkles diamond jewellery collection has been created to offer a smarter alternative to the expensive solitaires. It gives the contemporary woman a beautiful range of diamond jewellery that has the visual and sensory appeal of solitaires, at a more affordable price bracket. The collection has been designed to elevate daily wear as well as for celebrations.”
Ziah offers a huge variety of designs and styles, ensuring that everyone will find something they love. The brand’s merchandising strategy is to fulfill distinct customer preferences based on cultural sensibilities while also offering Kalyan’s popular collections from around the world.
Ziah will be showcased in a new brand campaign featuring style diva and Kalyan Jewellers brand ambassador Sonam Kapoor. The collection is priced at Rs 12,000 onwards and is available at Kalyan showrooms across the country.
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has grown to 105 showrooms across West Asia and India.