Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered by the plan along with the imperatives of taking a life cover. iSelect Term plan is not only a flagship offering of the Company but currently is also one of the most lucrative online term plan available in the market across various age brackets.
Designed and conceptualized by Leo Burnett, the commercial opens with a camera zooming into the sparkling eyes of a juggler who is shown flipping knives. Based on a situational comedy, the juggler is performing inside a cafe where the audience is seen captivated & overwhelmed by his performance. As part of the balancing stunt, he takes out his phone from his pocket and displays screen towards the crowd, while continuously juggling the knives with other hand. The crowd is stunned not by the act but by the premium rates offered by iSelect Term Plan which appears on the phone’ screen. Seeing the audience’s reaction the juggler turns the phone screen towards him and he is also amazed to see the offer. Shocked by the offer, he loses his concentration and the knife falls directly on his feet making him yell comically “Mummy”. The TVC ends unveiling the benefits and the message ending with “.....ye nahi lega toh beta bahut bada katega”.
The commercial is being played on Republic TV channel and is on air since 8th July 2017. Apart from this, it is being played on the social media handles of the company.
Launching the TV campaign Mr. Shalabh Saxena, Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.
Link to the campaign - https://www.youtube.com/watch?v=aSzSNMtt4dM
Agency: Leo Burnett, Delhi
Director: Shiladitya Moulik
Group ECD: Sachin Das Burma
Copy & Art: Geevarghese Thomas, Raj Girdhar and Ritwik Kar
Account Management: R.V. Chandramouli Prasad, Atul Rao and Vaibhav Rawat
Production House: Prodigious
About Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited
Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008 and is jointly owned by two of India's largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world's largest banking and financial services groups – HSBC. The Company has access to around 115 million customers and a pan-India network of over 9500 branches of Canara Bank, HSBC and Oriental Bank of Commerce. The vast infrastructure of all the banks enables distribution and accessibility of insurance products across the entire country, leading to greater convenience for customers and increasing insurance penetration across the markets (urban, semi urban, rural) of the country thus, contributing to the protection needs of the country. By selling through the three banks' branches and seeking to seamlessly integrate systems and processes to reduce costs, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited aims to pass on the savings to customers through lower charges thus making the Company's products among the most competitive and accessible in the market.
Related Posts :
Bollywood Beauty Shriya Saran Hip Navel In Green Saree At Movie Premiere Show- Tollywood Actress Nikitha Narayan Hot Photoshoot In Blue Salwar Churidar
- Naval band Performance at Akashvani Mumbai Auditorium
- Actress Anushka Shetty Beautiful Sad Looking Mass Face Close Up Stills
- Bollywood Actress Sunny Leone Hot Legs Thigh Show Photos In Black Dress