New strategic tie up to bring curated and on-demand content at a theatre near you
Mumbai, November 15, 2017: BookMyShow, India’s largest online entertainment ticketing brand, has joined hands with India’s largest Indie distributor PVR Pictures for Vkaao, a web-platform that enables individuals to choose the films that play in their local cinemas. As part of this association, India’s leading entertainment brands have come together to bring curated content by empowering the fans and movie goers to choose films, screening time, and theatre locations at any PVR Cinema across the country.
While PVR Pictures will continue to focus on making available a variety of films across genres and languages, BookMyShow will leverage its advanced analytical capabilities to identify the right set of viewers and curate screenings backed by its decade long intelligence and incisive understanding of movie goers.
Since its inception in January 2017, Vkaao has screened hundreds of shows, including exclusive paid previews. Vkaao currently has a library of over 400 studio and independent titles and plans to grow this collection manifold over the next 12 months. Vkaao has emerged as an alternate distribution platform for Indie film makers becoming a direct link between them and the cinemas. With this strategic tie up, Vkaao will have the capability to be the turnkey theatrical distribution arm for film makers, providing promotional services, campaign strategy, advertising and theatre booking services. Vkaao will continue to provide its standard Theatre On Demand model for films not positioned for traditional theatrical release.
Marzdi Kalianiwala, VP-Marketing and Business Intelligence, BookMyShow said, “Our partnership with PVR Pictures only strengthens the existing successful movie viewing experiences we together provide our customers and now, we are excited to play a significant role in elevating the on-demand movie going experience with Vkaao. Over the last decade, BookMyShow has redefined the access to movies for millions of its users and through Vkaao, we are excited to bring them a curated selection of niche and exclusive films. This will be coupled with Vkaao’s cinematic experience that is highly personalised, and driven by people themselves, empowering them to share it with others with similar interests. Our analytical capabilities will definitely be able to bring together a new generation of cinema lovers and create a community that shares love for such films.”
Deepak Sharma, COO PVR Pictures said, “Our successful association with BookMyShow spans decades and we are really excited to work with them on Vkaao. As we continue to grow the Vkaao collection of films, our mission is to enable audiences to share an endless selection of films with friends, families and local communities, and to provide for a rich and engaging experience at PVR Cinemas. This new collaboration will help create a more seamless relationship between the theatrical and the digital experience. As part of this association, Vkaao, which is currently run as an independent platform will soon be integrated with PVR’s native digital platforms and BookMyShow.”
About BookMyShow
BookMyShow, (Bigtree Entertainment Pvt. Ltd.), is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai (India) in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers. For more information, please visit www.bookmyshow.com.
About PVR Pictures Ltd
Founded in the year 2002, PVR Pictures Limited is the largest independent studio for the distribution of foreign language films in India. 100% owned subsidiary of PVR Limited, PVR Pictures is the motion picture arm of the largest cinema exhibition company in the country. With over 350+ Hollywood, 175+ Hindi, 75+ regional films across genres being released under this banner over more than a decade, PVR Pictures has the highest box office shares of independent foreign language films in the country. Some key studios PVR Pictures partners with are STX, Europacorp, Studio Canal, We Are Filmnation, Lionsgate etc.
About VKAAO (vkaao.com)
A fresh, disruptive medium of movie-going, Vkaao is a platform which gives viewers complete control of their movie watching experience at theatres. It allows them to select their preferred movie along with the location, date, and time of the screening at any theatre of their choice. This novel approach to movie going is why Vkaao is being considered as an exciting alternative to the conventional way of watching movies at the theatres. Vkaao’s USP lies in its focus on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience
