As the nation gears up for a mid-night history of the nation's biggest tax reform our sectors are keeping their fingers crossed for a big change, appended below is the quote from Mr. Ashish Shah, Founder & CEO, Vertoz for your reference.
“The current Service tax of over 15 per cent remains a cause of concern for the industry. With the upcoming GST, we hope that the Government eases the tax burden and reduces it which will in turn have an impetus and boost the advertising industry at large. GST is good for the economy in the long run, if the economy is healthy and growing, so will also be the advertising industry. If the tax rate is revised adequately, the advertising industry will have a good run like it did in 2016, with a projected growth of over 15 per cent, making India one of the fastest growing advertising markets globally”
About Vertoz
Vertoz is a leading programmatic advertising start-up company that offers engaging and innovative advertising & monetizing solutions.
Founded in the year 2012 and headquartered in New York, USA, Vertoz has an ingenious platform, proprietary technology and advanced capabilities to empower a global roster of top advertisers and publishers all under one roof.
As per the recent Adobe Digital Insights report, consumers favour personalisation when it comes to delivering advertising messages. There has been a drastic shift from traditional media to digital. Mobile remains the third largest mass medium for ad spends as personalized ad messages forms a big portion of consumer demand. The report also highlights the growth in programmatic advertising which can be a boon to the advertising industry as a whole. 63 % of the audience are comfortable with use of data for personalisation and it is a well-organised tool to deliver personalized ads to the customers. The automated technology strategy has truly come of age and hence we can expect its reach and adoption to grow dramatically by 25% this year. The audience has evidently moved to mobile, giving us a thumbs up for a bright future in mobile advertising in India.
Key specialists in Online Advertising, Ad Network, Mobile Advertising, Search Advertising (XML), Display Advertising, and Real Time Bidding, Vertoz helps its clients to return the best ROI by monetizing traffic from all verticals and geographies. Their high flying traits include premium traffic quality, precise targeting, real-time tracking and detailed analytics.