June 30, 2017, Kolkata: Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited) recently launched new packaging for its PSC (Premium Slag Cement) cement brand across markets of Bengal, Bihar and Jharkhand. Lafarge PSC is high-performance, blended, Portland Slag Cement product; renowned for its strength, shine and smooth finish. The slag used in manufacturing this cement is sourced from one of the world’s foremost steel manufacturers; and is commonly used for mass concreting and masonry applications.
The new design of ‘The Original Jojobera’ PSC incorporates two USPs associated with the brand – a single source and its legacy. Following nearly twenty-five pioneering and successful years in the market; it was important to have packaging that would live up to the legacy, and also act as a major differentiator from imitations that have mushroomed in the markets. Consequently, the new design incorporates a unique mnemonic encasing three key factors:
1. PSC being the Original Premium Slag Cement
2. Manufactured at Asia’s largest cement grinding unit; the Jojobera Cement Plant with capacity of 4.6 million tonnes
3. Single source plant at Jojobera since 1993
Speaking on the occasion, Madhumita Basu, Chief of Sales, Marketing and Innovation, said, "The Original Jojobera PSC has a rich legacy and enjoys customer trust for its consistent quality, performance and finish. The new package design is to assure customers and highlight the originality of our PSC offering; in addition to creating a new identity. This packaging has been launched in the eastern markets of Bengal, Bihar and Jharkhand. We will be supporting the introduction through various consumer interactions coupled with a strong advertisement campaign."
The Original Jojobera PSC is a versatile product and suitable for all types of construction applications like residential buildings, complexes, apartment blocks, multi-storey buildings, RCC work, mass concrete works, and underground concrete works like foundations, roofing, etc. It is preferred for humid weather conditions and is available in the standard cement bag size of 50 kg.
About Nuvoco
Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited), is a leading manufacturer and retailer of construction materials with a vision to build a safer, smarter and more sustainable world. Nuvoco started operations in India in 1999 and over the past eighteen years, it has emerged as one of the major players in India; a reputation that is built on the foundations of Quality, Innovation, Safety and Trust. Today it has an installed capacity of around 10.92 MTPA with six cement plants in Chhattisgarh, Jharkhand, Rajasthan and West Bengal; and a pan-India presence in the ready-mix concrete (RMX) business with close to 70 plants across the country. Our operational focus is currently across two business divisions; in Cement we are amongst one of the leading players in Eastern, Central and North India; with high performance blended cement variants. Our premium product portfolio includes The Original Jojobera PSC, Concreto, Duraguard, Duraguard Microfiber, and Infracem. We have also forayed into value added products like construction chemicals, wall fill solutions and cover blocks. Our Ready-Mix Concrete is trusted alike by large developers, small contractors, builders, architects, government agencies, and individual house builders. The premium product range comprises Mega™ Series, Mega™ LWC, InstaMix, Artevia™, Agilia™. Guided by the enduring principles of safety for its employees and social responsibility for the community, the company is charting new roads in providing solutions to meet the country’s infrastructure needs. [www.nuvoco.in]