IDFC AMC and Amole Gupte reunite with ‘Return of One Idiot’

Mumbai, Tuesday, August22, 2017: IDFC AMC, one of India’s largest mutual fund houses, is launching an innovative Investor Education initiative: a short film titled ‘Return of One Idiot. This unique new initiative is part of IDFC AMC’s commitment to creating investor awareness through simple yet effective communication. The new film is a sequel to ‘One Idiot’, IDFC’s popular short film which highlights the importance of regular savings and investments.

IDFC has partnered with award winning director Amole Gupte for both the films. The sequel sees the return of the titular character ‘The Idiot’, who through his unique ways highlights one of the most important messages relevant to viewers about their future. The intense and riveting story-telling format makes the audience re-evaluate their existing investment behaviour, and what they need to do to live a comfortable and dignified life, even in their twilight years.

Commenting on this initiative, Vishal Kapoor, CEO, IDFC AMC said, “Return of One Idiot is part of IDFC AMC’s commitment to enhance investor awareness, and reiterate the importance of thoughtful savings. The film aptly captures a common challenge in our society, and proposes a simple solution to avoid this pitfall. The idea that your savings will always provide you support, no matter what the future holds is both empowering and liberating. The movie attempts to deliver a simple message in an engaging manner, making it relatable to all.”

Rishi Kakar, Director – Marketing said, “One Idiot has been a successful initiative, through which we have reached out to over 1 crore investors over the last few years. The film has been greatly appreciated by audiences, the distribution community and the industry at large. Given the popularity of the movie and its protagonist ‘Bugs Bhargav’, bringing out a sequel was a unanimous choice. The movie is unique in many ways. It uses no financial jargon, nothing that even refers to mutual funds as a category, or even the term ‘investment’. The appeal of the movie lies in being completely ‘non-financial’ in its approach.”

About IDFC AMC:

IDFC Asset Management Company Ltd. was established in 2000 and is one of the largest Mutual Fund houses in India (in terms of AUM). It has developed a robust network to deliver consistent value to its investors across India.

IDFC Asset Management Company Ltd. is sponsored by IDFC Ltd. The AMC manages a range of funds across debt and equity asset classes and has a distribution reach that covers 39 cities directly and has an indirect presence in over 283 towns across India. With a strong research capability and a performance track record, IDFC MF has received a number of awards and recognitions for its schemes’ performance from different research and rating agencies.

The performance record of IDFC AMC is a direct result of its commitment to a disciplined and time-tested investment approach, proprietary to the AMC.

 For more information log on to www.idfcmf.com

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