September 4st, 2017; Mumbai: Innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea is all set to launch its second store in Mumbai at SeaWood Grand Central Mall, making it their sixth outpost in India.
Spread over carpet area 535 sq.ft and Super area of 893 sq.ft. the store is designed to bring the beauty brand to life and connect with its large network of beauty enthusiasts with a unique experience focused on the ability to play, experiment and engage with its high-quality and innovative products.
Offering a full range of 100% natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster, Orchid and other natural ingredients, Innisfree is bringingan assortment of over 370 SKU’s of skin care and beauty products including color cosmetics in bright bold colors to muted hues lipsticks, eye shadows, nail polishes, foundations, concealers; to skincare lotions, serums and much more.
Talking about the expansion Mr. Doyoul Lee, Managing Director of Innisfree India said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumers right from the time we opened our first store in Mumbai at Phoenix Marketcity, Kurla. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. We are very happy and excited to launch the second store in Mumbai and plan on opening a third store by the end of this year.”
With the opening of this new outlet, Innisfree has reached a total of 6 outlets in India - two of which are located in Mumbai and the rest in New Delhi.
Talking about the launch Mrs. Mini Sood Banerjee, Brand Manager of Innisfree India said, “Our New Store in Seawoods Grand Central Mall has an array of products ranging under skincare and makeup. We must keep going and evolve with the changing needs of our customers. Overall this is the 6th store of Innisfree in India and now we are trying to understand our customers’ needs and requirement and further improving the product development according to that. We are planning to launch Indian based products in coming months.
The move has come in light of the success of the first store in Phoenix Market City Mall, Kurla, Mumbai and the recent launch on Nykaa.com
Now available at Nykaa.com
Delhi
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Delhi
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Haryana
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Noida
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Mumbai
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Mumbai
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46-B, khan Market, New Delhi-110003
Contact: 011-24621024 |
78 (B), first floor, Select City walk Mall, New Delhi, India. Contact:011- 41861236
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SG-12, Galleria Market, Gurgaon, Haryana.
Contact:0124- 4387809 |
F-164, Ground Floor, The Mall of India,
Sector-18, Noida-201301, UP. Contact: 011-2595189 |
UG-95,
Phoenix Market city Mall, Kurla, Mumbai Contact: 022-61801446 |
Seawoods Grand Central Mall
UG-50, Plot R-1, Sector 40,
Nerul Node, Navi Mumbai – 400706 |
About Innisfre
Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year. As of 2017 Innisfree is available in 11 countries, 50 cities with 1,434 stores globally.
Innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now Innisfree has 5 successful stores and has recently started retailing through Nykaa.com, India’s number 1 beauty e-commers website.
Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.
Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.
About Global Innisfre
April 2012 marked the inaugural launch of Innisfree outside of Korea with a savvy online store in China. Since then, the brand has attained extraordinary success, regional acclaim and lavish adoration from women worldwide through its unique brand positioning as a naturalism brand hailing from pristine Jeju Island. In addition, quality personal counseling service and outstanding store designs make Innisfree stores the landmarks of local market.
Innisfree is further expanding its presence in overseas markets in an effort to broaden its base as a global beauty brand.
About AMOREPACIFIC Corporation
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. With growing popularity in regional Asian markets and beyond - the world will know AmorePacific as ‘Asian Beauty Creator’.
Innisfree India :
Website: www.innisfree.com
Facebook: www.facebook.com/ innisfreeindia
Instagram: http://ift.tt/1kwsCwF innisfreeindia
Innisfree Global - http://ift.tt/1aMqc4t global/