New Year Message from CEO PB



Dear Members of Prasar Bharati Parivar,

As we bid farewell to 2017 and look ahead to 2018 I wanted to share some thoughts and wishes with you.

Twenty years on, Prasar Bharati is at a critical juncture in its journey as we look forward to high expectations from Public Service Broadcasting in an environment of tough constraints and steep challenges. 

As we begin the New Year I would like to express my utmost gratitude to everyone who have contributed to the cause of Public Service Broadcasting going beyond the call of duty. 

The road ahead for Prasar Bharati demands tough decisions and pivotal changes. Transformation of Doordarshan and All India Radio for the Digital era is urgent and long overdue. We have made small beginnings in this direction but these efforts need to be accelerated rapidly during 2018. This transformation will make demands of everyone of us and we must be prepared for these challenges that lie ahead. This transformation will mean a sharp focus on revenues, continuous savings from efficiency and automation in our operations, rationalising unproductive activities and retiring legacy and obsolete technologies/infrastructure.

Let us also look to 2018 with optimism that we may move ahead addressing the many unresolved issues and grievances of the past decade. I look forward to everyone's support and patience as we make progress in this direction.

My best wishes for a Positive 2018 and for a Transformed Prasar Bharati becoming a catalyst for a New India.

( Shashi Shekhar Vempati )

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