Kolkata, 18 April 2018:Berger Paints India Limited, the 2nd largest decorative paint company in India and 15th largest in the world, is planning to come up with a plant near Lucknow in Uttar Pradesh. The plant will be built in the Sandila Industrial area, addressing product demands from the Uttar Pradesh – Bihar belt.
Uttar Pradesh is one of the highest revenue-generating state for the company. Factories from West Bengal, Jammu & Delhi used to produce paints for the UP-Bihar belt so far. This plant will now cater to the decorative and industrial requirements of UP and its surrounding areas. With the increasing demand of its products, Berger Paints decided to come up with this new plant at an initial investment of Rs. 1.5 billion. The final proposed projected capacity for the UP plant is 2 Lakh KL/MT per annum.
Speaking on this occasion, Mr. Abhijit Roy, MD & CEO of Berger Paints said, “Berger Paints India Limited is one of the largest paint companies in India with a turnover of more than Rs. 5,000 crores. Berger Paints is present in all segments of paint including decorative, automotive, industrial, and protective and powder coatings. Production of decorative paints in the pre-existing plants was not a cost effective proposition in the long – run. Hence, coming up with a new unit was highly required with the continuous market growth after the implementation of GST in the paint sector.”
About Berger Paints
Berger Paints India Ltd. is the 2nd largest decorative paint company in India and also the 5th largest in Asia. The company ranks 35th among the top 50 brands in India as reported by Millward Brown in their BrandZTM Top 50 most valuable Indian brands research study. The company has always been a first mover in establishing a number of trend setting innovations starting with Color Bank Machines to their latest innovation, which include Berger Express Painting and products like Silk Glamour and WeatherCoat Anti Dust and Weathercoat Long Life. The company has moved a step ahead in its efforts with launch of 2 innovative products.
Silk Glamour is a luxury emulsion for interior walls that gives it a rich-glam finish due to its unique crystal reflective technology. WeatherCoat Anti Dust, with its unique Dust Guard Technology gives it enhanced Dust Repellence properties and keeps the house looking new for years. The TVC for the rides on one of the most popular songs in Indian History, Manoj Kumar’s “Mere Desh Ki Dharti” to eulogize the India of Today which is evolving and progressing every day.
Berger Express Painting promises customers a unique experience of “Faster, Cleaner and Better” painting through the use of automatic painting machines. The Mechanization of the painting process ensures a better quality job in lesser time at no extra cost living up to the promise of “Faster, Cleaner and Better”. The company has set up 18 I-Train centers to train applicators on customer sensitization and to ensure that the customer painting experience is enhanced. Besides soft skills, the applicators are trained on usage of tools, application of various Berger products.
The company has come a long way since its inception during the British-India period. What started as a small paint manufacturing company has changed its DNA over the years to cater to latest consumer tastes and preferences. Berger Paints now considers itself to be in the business of décor and aesthetics and not merely selling cans of paint.