New Delhi, April 23, 2018: Riding on the momentum of being the new favourite of the young and fashionable Indian, Bata India has signed Bollywood actress Kriti Sanon as its new face.
The 27-year old Sanon of superhit film ‘Bareilly ki Barfi’ & ‘Dilwale’ fame is one of the most stylish youth icons and trendsetters of the film industry and is counted among the most sought-after Bollywood personalities with a huge fan base comprising mostly Gen Next. Kriti Sanon has been recently conferred the Dadasaheb Phalke Excellence Award for her performance in 'Bareilly Ki Barfi'.
“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today. It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together. At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it” said Kriti Sanon, on her association with Bata.
As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection. This new and stylish collection is already available across all Bata stores.
“Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata. We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians,” said Mr. Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation.
About BATA
Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells over 50 million pairs of footwear every year and serves to over 120,000 customers almost every day.
Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few. It retails in over 1,290 Bata stores, onbata.in and in thousands of multi-brand footwear dealer stores pan-India.
For more information on Bata India, please visit www.bata.in