~With an approach that puts 'kids first', Nickelodeon takes pride in encouraging kids to be imaginative and creative~
April 21st, 2018, Mumbai: This World Creativity and Innovation Week, Nickelodeon had an aim to inspire creativity and imagination amongst kids. To encourage kids to put on their creative hats Nickelodeon set up a canvas at the famous Carter Road in Bandra on which kids painted, drew and expressed themselves through colors. Nicktoon Dora the Explorer, was also present there showing off her painting skills. Smt. Poonam Mahajan, Honourable member of the Parliament was added her creative bit to the canvas. The event saw hundreds of children participate and witnessed a surge of enthusiasm, as the kids couldn’t contain their excitement to unleash their talent.
Understanding that creativity can be explored in various ways, Nickelodeon offered interesting workshops like Origami and Calligraphy for a fun learning experience. The canvas exhibited magnificent talent and imaginative potential of the kids. The outcome was nothing short of a masterpiece that attracted attention from the onlookers.
Nickelodeon’s celebration of the World Creativity Week was yet another engaging activity filled with fun and it left kids SMILING!
About Nickelodeon
Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18 Media Pvt. Ltd, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens - Nick, Sonic and Nickelodeon (with 2 programming blocks i.e. Nick Jr./ Teen Nick). Nick Jr.
(www.nickjrindia.com<http:// www.nickjrindia.com>), which is ‘the smart place to play” believes that ‘education’ and ‘entertainment’ go hand-in-hand and is aimed at young parents and pre-schoolers.
Internationally acclaimed shows like Dora the Explorer, Bubble Guppies, Wonder Pets, Team Umizoomi and Go Diego Go foster motor, memory, maths and language development in a child. The Nickelodeon channel also caters to teenagers in the latter half of the day with the Teen Nick block which showcases international sitcoms such as ICarly, Victorious and Drake and Josh. The Nickelodeon cluster has an ecosystem that extends beyond television into Consumer Products, on-ground and digital platforms.