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Mumbai, 20th April 2018: VYRL Originals have released their fourth single, Laal Bindi with multi-talented artist Akull today. The song has been composed and produced by Akull himself & written by Mellow D.
The upbeat track is loaded with R&B vibes, urban lyrics & the video is big on style & swag. The song has been shot at a casino in Goa and it narrates an interesting tale of a conman pulling a big heist with the help of a lady wearing a red bindi.
While growing up, Akull was influenced by several artists across multiple genres. He started his career by composing music for radio jingles and ad commercials. He then went on to composing and producing songs for artists from Punjab and Delhi.
Speaking on the release, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia and EMI Records India added, “I’m ecstatic with the response we have received for VYRL Originals with the first few releases. We are proud to present yet another multi-talented artist Akull with the release of Laal Bindi. It’s an unconventional song & Akull has done complete justice to it.”
In the current digital landscape where non-film songs are gaining immense popularity in the country, VYRL Originals has established itself as the go-to platform for independent artists to showcase their music. EMI Records India has also launched a nationwide hunt for musicians across the country to get a chance to be a part of VYRL Originals.
About VYRL Originals
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is led by noted film director Mohit Suri - known for his excellent taste in music. Mohit is curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience. The property launched January`18 & the tracks are sitting high on charts and playlists across streaming services.
About EMI Records India
A unique venture that marks the return of the world-famous EMI label to India, the company is the first ever association between a major record label and an eminent Bollywood film director that develops a new platform that cuts across film and non–film musical genres.
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is led by noted film director Mohit Suri - known for his excellent taste in music. Mohit is curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience. The property launched January`18 & the tracks are sitting high on charts and playlists across streaming services.
About EMI Records India
A unique venture that marks the return of the world-famous EMI label to India, the company is the first ever association between a major record label and an eminent Bollywood film director that develops a new platform that cuts across film and non–film musical genres.
With the two partners’ unrivalled music and entertainment business experience and their extensive track records of discovering and investing in new artists and music, Universal Music and Mohit Suri jointly identify both new and established talent to join EMI Records India. The label provides artists with a multi-faceted platform for creative development, giving them an opportunity to showcase their talent and build a successful career in music.