Vividh Bharati Service of All India Radio is the largest entertainment network of the nation. Since its inception in 1957, Vividh Bharati has been providing popular and melodious entertainment to the listeners. The entertainment programme, presenting a mix of film music, skits, short plays and other features, broadcasts 24 hours countrywide. Vividh Bharati Service offers much more beyond Film Music to the masses. 'Jaimala', 'Hawamahal', 'Inse Miliye', 'Sangeet Sarita', 'Bhoole Bisre Geet', 'Chitralok', 'Chhayageet' are a few of the many popular programmes which were and are part of the listener's daily life, generation after generation. In images here : A vintage " Ye hai Vividh Bharati " print ad from 1966 featured a coy Sharmila Tagore urging people to listen " Vividh Bharati ".