Lipstick under my burkha has done the impossible, the award winning film that had created massive curiosity and buzz pre release has had a bumper opening.
Never before in the history of indian cinema has a small, 'festival film' had such a solid box office opening number of 1.22cr across a tight 400 screens.
Lipstick has broken all rules even at the box office!!!
The trade has been shaken up by the fact that a festival woman- oriented film has opened to huge numbers on a limited screen release.
Lipstick opened to a tight 400 screens in India and as the first show opened, almost every show was over 60% occupancy!
Small is the new big.