The most controversial film of the year 'Lipstick under my Burkha' has finally hit theaters today!
The film that was embroiled in a censor battle had created a social media rage with its 'Lipstick Rebellion' campaign had both men and women across different cities, different demographics, different psycho-graphics and different socio-economics backgrounds come together.
Garnering the most fantastic reviews and picking up 4 stars across reviews in all key publications and portals, the film with an aggressive marketing campaign targeted at the core audience and the right distribution strategy has taken the best opening in terms of occupancy in all the 400 screens it has released in!
As one of the top publication's review said, 'Lipstick is not just a film, it's a revolution!!'
And the fact that on a limited release and scale the film has outdone the more 'commercial' film Munna Michael on a sheer occupancy level.
A trade source adds "Lipstick's presentation, marketing and distribution strategy has ensured the film has got more occupancy in lesser shows! It's taken a better opening in terms of driving more people in, to watch it".