Swedish Design Weeks come to Mumbai


-19 sustainable innovative products on display from students in India and designers in Sweden-
-Special showcase of sustainable Indian designs created by students of Prin. L. N. Welingkar Institute of Management Development & Research (WE School) -
Sweden’s Ung Svensk Form Design exhibition in Mumbai from March 12, 2018 – March 25, 2018
-          Exhibition has been on an Asia tour and has travelled to Hong Kong and Seoul before India
-Project created with the aim of increasing the knowledge and widening the scope of new innovative design focusing in sustainability and circular bio economy –
Mumbai, March 7, 2018: The Consulate General of Sweden in Mumbai in cooperation Prin. L. N. Welingkar Institute of Management Development & Research will host the Ung Svensk Form design exhibition in Mumbai from March 12, 2018 – March 25, 2018, Monday to Friday 11 am to 4pm.
The project is created with the aim of increasing the knowledge and widening the scope of new, innovative design; helping it reach new audiences. The exhibition has a power and energy that inspires and that wants to create change. It presents the latest trends in young Swedish design, with its fabulous craftsmanship and new forms of expression. It is organized by Svensk Form (The Swedish Society of Crafts and Design) in cooperation with ArkDes, IKEA, the City of Malmö and Stockholm Furniture & Light Fair. The prime theme of the pieces in the exhibition is sustainability and circular economy. The exhibit also included a lecture conducted by designers the two Ms. Tessa Marije Geuze and Ms. Emeli Hoecks on current trends in Swedish design on sustainability.

As a part of the design exhibition, there will also be a panel discussion with heads of academia, designers, Indian & Swedish companies as well as design students on the topic of “Integrating sustainability into the business to transform markets”
This particular exhibition has been on an Asia tour and has travelled to Hong Kong and Seoul before India and its next stop in the country is this beautiful city of Mumbai at one of the cities leading management schools Prin. L. N. Welingkar Institute of Management Development & Research (WE School)
From material research, cross-over crafts and the identity crisis of ordinary things – the new design generation shows a growing interest in sustainability and human interaction which is depicted in different art forms in today’s exhibition that displays 19 state of the art design examples. From images, to products, recycled goods and unisex fashion dealing with migrant crisis – the exhibition covers a gamut of topics under the overarching theme of sustainability and circular bio economy.   
Apart from this, two selected students from WESchool will showcase their sustainable designs alongside the Swedish designs.  The first design displayed is a solar fountain which generates 1MW of energy using two acres of land. Usually one needs four acres of land to generate 1 MW of energy – so this sustainable design has reduced land usage by 50 %. The second design is a Vertical Farming model. This design attempts to produce food in challenging environments, where arable land is rare or unavailable. The method used helps mountainside towns, deserts and cities grow different types of fruits and vegetables by using skyscraper-like designs and agriculture methods. If this design is used, we will save 95% more water, would increase yields, cut transport costs and overcome limited land area.
 Diversity is a vital component of contemporary Swedish design, which challenges aesthetics and traditional methods.  Sweden’s sustainable design philosophy encourages decisions at each phase of the design process that will reduce negative impacts on the environment and the health of the occupants, without any compromise. It is an integrated, holistic approach that encourages us to act green.
Sweden has taken climate change to task, drastically helping to reduce the country’s greenhouse gas emissions. Sweden is the first country to enact a Climate Change Law. Future generations are bound to zero CO2 emissions by 2045 and a fossil free society by 2030. Sweden has since 1970 been in the forefront of devising sustainable system solutions: central heating, distruict heating, green buildings, air and water treatment and e-vehicles. 50% of our energy supply is renewables and 99 % of waste goes to energy or reuse. Onlt 1% goes to landfills
Giving a Swedish perspective on sustainable design Consul Mr. Nils Eliasson said “Design isn't just about aesthetics; it’s about practical solutions, improving experiences and enriching the quality of life. This exhibit highlights the importance of global challenges like climate change and also throws light on the benefits of circular bio economy and sustainability”.
The exhibition is available for viewing at Nirvana Room at Prin. L. N. Welingkar Institute of Management Development & Research from March 12, 2018 – March 25, 2018, Monday to Friday 11 am to 4pm, free of cost.

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