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Mumbai, 27th March 2017: Piaggio Vehicles Private Limited (PVPL) is delighted to partner with one of the world’s largest e-commerce platforms,Amazon India for retailing the Aprilia and Vespa merchandise. With this partnership, consumers will now be able to order a wide range of accessories from both Aprilia and Vespa on Amazon India.
Reflecting the brand ethos, the merchandise includes an exclusive range of fashion apparel like Shirts, T-shirts and Jackets; trendy merchandise like iPad Sleeves, Phone Back-covers, bandanas etc. and also the helmets from Aprilia and Vespa stable. Catering to their fashion sensibilities, the partnership will provide fans and enthusiasts easy access to the merchandise. These specially created merchandise items are ‘Designed in Italy’ and ‘Made for India’, keeping in mind the taste and evolving purchasing habits of Indian consumers. More exciting products from both the brands will be updated on Amazon India regularly.
Commenting on the partnership, Mr. Stefano Pelle, Managing Director and CEO, Piaggio Vehicles Private Limited said, “It is a proud moment for us at the Piaggio Group that the merchandise from Aprilia and Vespa are being retailed on one of the most popular e-commerce platforms in the world. The association with Amazon India will take our online presence started with the successful launch of Aprilia SR 150 and Vespa on Paytm, to the next level.”
Suchit Subhas, Category Leader, Automotive Amazon India, said “We are thrilled to offer our customers access to exclusive merchandise from Piaggio, which includes a range Vespa and Aprilia branded fashion apparel, helmets and trendy merchandise. Automotive on Amazon.in is one of the fastest growing categories with customers purchasing various products such as helmets, gloves, knee guards etc. We shall continue to explore many more such synergetic partnerships to offer our customers the best of selection on Amazon.in”.
About Piaggio Vehicles Private Limited:
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.
Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two- wheeler segment, Vespa was launched in India in April 2012.
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group.
With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.