- Kids' Time Out (KTO) is a flagship IP of Shirsa Engage which is aimed to enable kids to learn while being entertained in an open environment without the confines of their classroom walls.
Mumbai 28th February:
Shirsa Engage recently got associated with Sony Music India’s talent – Chikaraks, a rock band for children. The Band is the mainlining performer for their intellectual property 'Kids' Time Out (KTO) - a unique edutainment format show performed on stage for school kids. This one day pilot event will have 5 schools i.e. 800 kids aged 7 years participating from across Mumbai. Shirsa Engage is an entity of Shirsa Labs, India's first-of-its kind Integrated Kids Engagement Start-up.
The Kids' Time Out (KTO) event aims to enable kids to learn while being entertained in an open environment without the confines of their classroom walls. They are drawn into this genre of edutainment that belongs to them, something that’s foot tapping and quirky and addictive.
Commenting on the partnership with Shirsa Engage, Anjana Devraj, Sony Music India Director - Creative Development said, "With such limited entertainment options available alongside education for children, Kids' Time Out (KTO) is a fresh attempt to shake the kids engagement space. Our sincere thanks to the Shirsa Engage team for their support and smooth execution of the event, as part of our mission of spreading good quality entertainment to GenNext children. The event was super fun and thoroughly engaging for kids and artists alike. We look forward to more such collaborations.”
Adding to the same, Saumil Shah, Business Head, Shirsa Engage says, "At Shirsa Engage we are launching our flagship IP ‘Kids’ Time Out’ to connect directly with target audience for brands through our unique service - Branded Live Events across the country. Our widespread reach and expertise in building impactful engagement for kids has helped us execute such brand programmes seamlessly. With a large team across the country coupled with our digital platforms we can create unique integrated brand solutions that enhance the brand experience with their target audience."
Shirsa Engage houses various engagement activities as well as events to create an instant connect of kid focussed brands with children aged 6 to 15 years. Apart from launching their own IPs, Shirsa Engage also executes School Contact Programs which are integrated with Digital Engagement Campaigns to provide a more transparent ROI.
About Shirsa
Shirsa Labs is the first-of- its kind Integrated Kids Engagement Company, primed to encourage children to be curious and have fun. They’ve built innovative plus safe products and experiences for children aged 6 to 15 years, in collaboration with parents, educationists and partners. Be it online or offline, each platform is created basis a deep understanding of the transforming nature of knowledge consumption in order to gratify the ever-changing needs of hungry young minds.
About Shrisa Engage
Shirsa Engage, the events vertical of Shirsa Labs, specializes in conceptualizing and organizing large-impact kids events & school contact programs for brands. It creates engaging experiences for students, parents and educators through the help of brands. We have successfully created and delivered exceptional events like Shirsa International Cognitive Championship India 2014 and School Contact Program extended to a Digital Campaign for multiple brands.
Relevant links:
be - www.shirsa.in