March 2, 2017 (Mumbai): ZeeTV, well known for its ever-popular line up of TV shows is all set to launch the much-awaited romantic drama, ‘Piyaa Albela’, which can also be watched live on dittoTV. The show, produced by Sooraj Barjatya under the banner of Rajshri Productions, will launch on March 6 at 8.30 PM.
‘Piyaa Albela’ brings to viewers a perfect mix of romance, drama and comedy, with a touch of spirituality added in. Piyaa Albela will further strengthen the wide bouquet of Live TV shows across the range of 90+ channels that dittoTV offers to its subscribers.
While Sooraj Barjatya is well known for working with the biggest stars in Bollywood and television, however, for this daily soap he chose to cast newcomers, Akshay Mhatre and Sheen Dass, as the main leads. Commenting on this, Sooraj explains, “The concept of a sage in meditation and a temptress attempting to break his penance is a very limited view of the Vishwamitra Menaka story. Very few people know of the love story that goes beyond the superficial layer of mere seduction. Our story is not mythological – it is set in contemporary times with real, relatable characters. It has elements, however, that can be compared to the classic. Our protagonist Pooja is approached by Naren’s parents – not to seduce their son but to ignite a spark for the real world within him. But how the two react to each other at the outset and then gradually come closer in the course of their interactions forms the crux of Piyaa Albela. We are pleased to have found the ideal Naren and Pooja in Akshay and Sheen, both making their fiction debuts as leads. Akshay’s eyes exude the brooding intensity required of Naren while Sheen has the verve, grace and positivity that Pooja needs to embody. The show is set in Dehradun and Rishikesh. We look forward to a great response.” The mysterious and suspense-filled storyline of Piyaa Albela is sure to resonate with the Indian youth, who form an important part of dittoTV’s subscriber base.
Commenting on the launch of this new show, Ms. Archana Anand, Head of Digital - Z5 Business, says, “dittoTV enables its subscribers to stay updated with all the diverse and gripping content that ZeeTV has to offer. We are extremely excited to bring Sooraj Barjatya’s romantic drama, Piyaa Albela, to viewers on our platform, dittoTV which allows viewers to catch their favourite programs live and on-the-go on their smartphones and internet connected devices, offering them the convenience of watching their favourite shows when they do not have easy access to a television set. With viewers increasingly becoming more selective about what they watch, it is highly essential to introduce differentiated and innovative content, which resonates well with the audience.”
dittoTV subscribers can catch this new daily soap every day from Monday to Friday at 8.30 PM on their Android and iOS phones or any other internet connected device. The monthly subscription charge for the platform is INR 20 per month
About dittoTV:
dittoTV is the OTT platform of Zee Digital Convergence Limited (ZDCL), which is the digital media arm of one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers live streaming access to TV channels including the entire Zee network bouquet, Sony, Aaj Tak and BBC. Subscription charges for one month are INR 20. Users can also access content by visiting www.dittotv.com
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About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available on http://ift.tt/1uJ9hJf